"It is crucial that, in addition to the extraordinary performance of wine, the excellence of Italian olive oil is also developing, in a narrative that undoubtedly makes Italian cuisine a world heritage." This was stated by Adolfo Urso, Minister of Made in Italy, on the sidelines of the conference "Food and EVO Oil as a Driver for Quality Made in Italy" held today at MIMIT-Ministry of Made in Italy in Rome. During the conference , Oleificio Zucchi and RE.NA.IA presented research by Censis and NielsenIQ, according to which the "Italy brand" is worth €2.077 billion and our food sector is the world's most recognizable.
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