MASI Agricola Nuovo Prosecco Bio “Casa Canevel - Diesel”, the result of the collaboration between the two companies

Canevel Spumanti , a Valdobbiadene winery renowned for its premium sparkling wines, and Diesel, the iconic international lifestyle fashion brand, present a new Organic Prosecco DOC Extra Brut , a co-branding project between the two companies in the sign of a common vocation for sustainability .

Produced exclusively with Glera grapes from selected organically- run vineyards, the Prosecco "Casa Canevel - Diesel" comes from an original long-cycle process carried out in a natural way with a single fermentation : vinification and sparkling wine take place in fact in continuity, from grape must fermented without adding sucrose. The result is a wine of the highest quality in absolute respect for the naturalness of the product and the aromatic component of Glera: its intact aroma is found in the finished product which is characterized by an explosion of fruity notes of green apples, fresh citrus fruits and white flowers. , balanced by a low level of residual sugar (5 grams / liter). The perlage is fine and elegant.

And to design the dress of the new Prosecco we thought of Diesel, known for its innovative and counter-current aesthetics, which designed the label and the packaging using the bright notes of gold and bright green.

Federico Girotto, CEO of Canevel Spumanti and of the parent company Masi Agricola , said: " With this Prosecco, the combination of the sparkling wine expertise of a highly recognized premium brand such as Canevel and the alternative approach of an international lifestyle brand is realized. like Diesel. A sparkling wine with an unmistakable personality, a meeting point between sustainability, naturalness and democracy " .

Renzo Rosso, founder of Diesel , comments: "It was great for me to be able to collaborate with Canevel on this project, also making use of the experience I have gained over the years in this sector. Thanks to this innovative 'single fermentation totally bio ', we have created a unique product, of the highest quality, respecting the environment. To this we have added the creative and convivial soul of Diesel to celebrate magical moments together ".

The Prosecco "Casa Canevel - Diesel", produced in limited and numbered quantities (15,955 bottles for the 2020 vintage) and suited to internationality, will be selectively distributed in the typical "positioning" channels: Ho.Re.Ca, premium retail, duty-free, e-commerce.