Life in Rosé ǀ Casa Paladin for LILT Treviso, MORE UNITED, STRONGER, MORE PINK

A sincere commitment, that of Casa Paladin, the winery of Annone Veneto of the brothers Roberto and Carlo Paladin , which with the Bosco del Merlo Prosecco Rosé DOC and Pinot Grigio Rosé DOC wines has supported LILT, the Italian League for the Fight against Cancer since 2018 , Treviso section. This year the milestone of 6,000 euros was reached which, added to those collected from previous campaigns, made it possible to donate 11,000 euros for breast cancer research.

A result announced by Francesca, Roberto and Martina Paladin during the press conference where Nelly Raisi Mantovani, Vice President of LILT Treviso, the breast specialist Dr. Christian Rizzetto and the presidents of the Consorzio di Tutela Prosecco Doc Stefano Zanette and the Consorzio DOC Delle Venezie spoke. Albino Armani. Proseccheria Ai Soffioni was chosen as the location in the heart of Treviso, a place that aims to become a center of the culture of this wine for the city.

Casa Paladin was the first winery to support the association with the Life in Rosé project, which donates part of the proceeds from the sales of the two rosés to LILT Treviso, thus contributing to the Nastro Rosa campaign for the prevention of breast cancer. «We are proud to have given life to this project - say Carlo and Roberto Paladin - and to have been the first winery to support the LILT Association of Treviso. Our goal is to increase the community of supporters day after day, making more and more people aware of these issues to make a difference. "More united, stronger, more pink!" is our slogan for the campaign, shared on social networks with #lifeinrose. "

The goal is to inform the population more and more about the risks of the disease and the importance of prevention. «In Italy, one in 7 women has collided with breast cancer . - said Nelly Raisi Mantovani. - In the last year alone in Veneto there have been 880 new cases. Our motto is "To prevent is to live", thanks to an efficient network of volunteers we are able to support the sick and carry out prevention campaigns » .

To promote Life in Rosé even better, the Paladin family has this year launched a large digital campaign, involving entertainment personalities, professionals in the Food & Beverage sector, lifestyle and fashion influencers from the Veneto and national territory. Within the Life in Rosè campaign, dedicated "pink" kits were sent, with the ambassador wines of the Bosco del Merlo campaign.

«The Paladin family is a perfect interpreter of the Venetian ability to do and see at length . - said the president of the DOC Delle Venezie Albino Armani. - An ability that has allowed us to achieve extraordinary international results, such as the protection of Pinot Grigio, a wine known throughout the world and linked to the Venetian regions ». An ability that is confirmed by the numbers of the Consorzio Tutela Prosecco Doc, which protects Italian wine that has become synonymous with Made in Italy. «Alongside the consolidated success of Prosecco Doc, the Prosecco Doc Rosé type, introduced only last year, has registered an extraordinary success, reaching 70 million certified bottles in 12 months. - added the President Zanette - Our commitment will always be to give value to the product ».

Bosco del Merlo wines arise between Veneto and Friuli. The brand, owned by the brothers Roberto and Carlo Paladin , identifies the link with a fascinating borderland, which reveals its history in the centuriation of ancient Rome. Alongside the production of wines with a strong identity, expression of the territory, the distinctive features of the company are the attention to environmental and social sustainability. In the viticultural and oenological field, the company collaborates with the Universities of Padua and Milan, with the aim of developing research and innovation in favor of the protection of the environment, well-being and health, inside and outside the company. . Paladin was the first winery to support LILT Treviso thanks to a sensitivity that comes from afar, from the 4 Vs of the Paladin philosophy: Wine, Green, Vine and Life.