Great success for Amaro del Ciclista at Italian Bike Festival 2024

The amaro signed by Casoni Fabbricazione Liquori , making its absolute debut at the event dedicated entirely to the world of cycling , was a great success , receiving excellent feedback from all the visitors to the stand, who had the opportunity to taste the two versions available on the market: Amaro del Ciclista ORIGINALE and POP.

Not only that: the main protagonists were also the numerous engaging activities capable of entertaining passers-by, which offered exclusive Amaro del Ciclista gadgets as prizes, while the real highlight of the three days was certainly the presence, at the Amaro del Ciclista stand, of exceptional guests from the world of cycling: Riccardo Magrini, Mattia de Marchi and Claudio “El Diablo” Chiappucci, involved in engagement activities.

Manuel Greco , Trade Marketing Manager Casoni , says he is extremely satisfied with the feedback obtained at the recently concluded edition of the Italian Bike Festival: “We are happy to have “broken the ice”, as it was our first participation in this prestigious event. We believed that IBF was the ideal opportunity to increase awareness of Amaro del Ciclista, while at the same time broadening its horizons towards an even wider audience.” “What makes us truly proud - continues Greco - is the extraordinary reception received by this product, as well as the interest aroused in all those who stopped by the stand for a moment of tasting or a greeting with one of the guests present”.

Amaro del Ciclista is therefore confirmed as the favorite after-meal (and after-race) for lovers of two wheels. A bitter with a strong sip and a herbaceous aromatic profile, available in two versions ORIGINALE and POP.