Great launch for the new edition of Vermouth Week in Turin

18/06/2023

The important initiative carried out by the Turin Vermouth Consortium is aimed at clubs and barmen from all over Italy, to promote and spread the tradition and transversal nature of this historic product. Throughout the week, participating bars are invited to give free rein to their creativity by creating Vermouth di Torino-based cocktails, the recipes and photos of which will be published on the social media pages and on the event website. For seven days the cocktails will be served to the public, who will thus have the opportunity to get to know all the nuances of Vermouth di Torino and share the culture and passion of good drinking

Vermouth di Torino PGI: the most famous Italian flavored wine, a product known worldwide for its great tradition and historicity, whose fame is inextricably linked to Piedmont and Turin, the city where everything started in the 1800s and thanks to the work of the aristocrats vermuttieri then assumed international resonance. Now that this important Italian product is experiencing a happy moment of rediscovery and success, the second edition of an entire week dedicated to Vermouth di Torino is presented by the Consortium. In fact , from 25 June to 2 July 2023 , clubs and barmen from all over Italy will be invited to experiment with new recipes for preparing a cocktail, using the various types of Turin Vermouth. All this with the aim of spreading the culture of good drinking, focusing on the notoriety and transversal nature of Vermouth di Torino. A friendly way to welcome summer by rediscovering the joy of conviviality with the freshness of a Mediterranean-flavored aperitif. Participating is very simple ; those interested will have to fill out a form by connecting to the official website https://www.vermouthtorinoweek.it/ � � Stay connected and discover the participating establishments with us so as not to miss the opportunity to experiment with new, creative interpretations of a product of great Italian tradition . Vermouth di Torino Vermouth di Torino is the most famous Italian aromatized wine, already appreciated at the royal court of Savoy. Its name comes from the German term wermut which defines Artemisia absinthium (wormwood), the main aromatic base in its preparation. From the 1400s, Turin liqueur makers began to distinguish themselves for their expertise in the art of distillation until they achieved, already in the eighteenth century, great fame even beyond the Italian borders. In the 19th and 20th centuries, Vermouth also became famous abroad in its two variants, white and red. The development of Vermouth di Torino as we know it today, a fascinating convivial aperitif, began right from the Piedmontese capital. Over the years we have witnessed the evolution of processing techniques: the new ones have joined the older ones and their coexistence still continues today to preserve and enhance the traditional production of this product. Vermouth di Torino is classified according to the color (White, Amber, Rosé or Red) and the quantity of sugar used in its preparation. The specification also provides for the type of Vermouth di Torino Superiore which refers to products with an alcoholic strength of no less than 17% vol., made with at least 50% Piedmontese wines and flavored with herbs - other than absinthe - grown or harvested in Piedmont. Turin Vermouth Consortium The Consortium's main purpose is the protection, promotion and enhancement of the denomination, safeguarding information for the final consumer and providing technical assistance and professional training to companies and producers. Among the main tasks, also the supervisory activity to guarantee the correct application of the denomination Geographical Indication to the consortium products. Among the objectives there is also the collaboration with institutes and schools to promote initiatives related to the enhancement, food education and correct and responsible consumption of vermouth. After more than twenty years of work, the Consortium was established in 2019 by the will of the producers of Vermouth di Torino who, aware of the need for regulation, together defined a production specification approved by the Decree of 22 March 2017 with which the Ministry of Agricole Alimentari e Forestali has regulated the geographical indication Vermouth di Torino/Vermouth di Torino. Currently the Consortium, chaired by Roberto Bava, includes 35 historic companies that produce and distribute Vermouth di Vermouth all over the world: Antica Cantina di Calosso, Antica Distilleria Quaglia – Bèrto, Antica Torino, Arudi, Bosca, Cav. Pietro Bordiga, Calissano – Gruppo Italiano Vini, Carlo Alberto, Carpano – Fratelli Branca Distilleries, Chazalettes, Cinzano – Davide Campari–Milan, Giulio Cocchi, Coop. Herbs Pancalieri, D.co Ulrich, Del Professore, Drapò – Turin Vermouth, Ducato, Franco Cavallero Spirits, Gancia & C., Karminia, Isolabella della Croce, La Canellese, Luigi Vico, Mainardi, Mancino, Martini & Rossi, Antonio Parigi , Peliti's, Distilleria Revel Chion, Scarpa, Sibona, Sperone, Starlino, Tosti1820, Vergnano.