EUROPEAN DOP EXCELLENCE MEETS THE GENERAL PUBLIC: GARDA DOC, MONTASIO DOP, AND SALAME DI VARZI DOP ON AIR WITH SONIA PERONACI AND LUCA PAPPAGALLO

The Garda DOC Consortium is strengthening its commitment to promoting European agri-food quality by participating, together with the Consortium for the Protection of Salame di Varzi DOP and the Consortium for the Protection of Montasio DOP Cheese, in the television campaigns "In the Kitchen with Sonia" and "In the Kitchen with Luca Pappagallo," produced as part of the European programme EUCHRONICLES.

" Participating in highly-watched television and digital programs represents a significant opportunity to educate the public about the values that distinguish our denomination ," says Paolo Fiorini, President of the Garda DOC Consortium . " The combination of Garda DOC wines, Salame di Varzi DOP, and Montasio DOP cheese demonstrates how European excellences can mutually enhance one another, creating pairings that showcase local areas and production expertise. Through these collaborations, we aim to contribute to greater awareness of certified products and European food and wine culture, highlighting the value of product quality and origin ."

The first initiative, "In the Kitchen with Sonia," concluded in July with the broadcast of two episodes on Food Network dedicated to the encounter between excellent DOP products and Garda DOC wines. The recipes showcased Salame di Varzi DOP and Montasio DOP cheese, respectively, paired with select wines from the Garda area, highlighting the versatility and ability of Garda DOC wines to enhance different expressions of the Italian gastronomic tradition. To round out the project, a promotion campaign was conducted on Sonia Peronaci's digital channels in September. The editorial project consisted of the publication of three recipes, two from television content and one created exclusively for the web, supported by a newsletter dedicated to followers of the renowned cooking expert.

The collaboration with Luca Pappagallo also continues through the program "In the Kitchen with Luca Pappagallo," scheduled to air in November 2026. The campaign includes three different episodes featuring Garda DOC wines paired with recipes dedicated to the project's DOP partners: two episodes will showcase Montasio DOP and one will be dedicated to Salame di Varzi DOP.

The shared goal of the two campaigns is to educate consumers about the value of certified European products, promoting a conscious eating style and a food culture based on quality, traceability, and a connection to the local area.

Thanks to an integrated communications strategy that leverages television, social media, and editorial content, these initiatives reach diverse audiences, strengthening the visibility of the denominations involved and promoting the value of European certifications among consumers who are increasingly attentive to product origin and quality.

The campaigns are part of EUCHRONICLES' broader communications program, aimed at promoting European agri-food excellence through information, in-depth analysis, and outreach activities aimed at consumers.