EFI Fine Wines debuts: the new international hub for Italian wine excellence.

EFI Fine Wines makes its debut, a project by Edoardo Freddi International created to bring an exclusive selection of rare and fine bottles to the world, thanks to its creator's consolidated experience in exporting Italian wine.

The new venture, led by Edoardo Freddi, brings together four prestigious producers— Michele Satta (Bolgheri), San Leonardo (Trentino), Monteverro (Maremma), and Montevetrano (Campania) —and will be active in 70 countries , focusing on strategic markets such as the United States, the United Kingdom, Northern Europe, and Asia , particularly Vietnam, Korea, and Japan . EFI Fine Wines will also be present in travel retail channels at stations and airports, as well as on selected digital platforms , reaching travelers and enthusiasts around the world.

" EFI Fine Wines was born with the ambition of redefining the way Italian wine presents itself to the world. It's not just a commercial project: it's a selective platform that connects the finest Italian wineries with global buyers, operators, and enthusiasts," explains CEO & Founder Edoardo Freddi . "We want to build a coherent, modern, and high-quality experience that showcases Italian winemaking excellence with a contemporary and accessible language. This is our response to the growing demand for quality, identity, and strategic vision in the wine market." The goal is to create a global reference network for the most prestigious Italian wines, strengthening the reputation of selected brands and offering concrete tools for growth and visibility in the most demanding markets.

To become part of EFI Fine Wines, each company must meet four fundamental selection criteria : heritage , which identifies brands capable of telling a story over time and preserving an authentic identity; ultra-premium positioning , aimed at producers of unique wines destined for the best restaurants, wine bars, and collectors; recognition from international guides , guaranteeing a solid reputation among critics, publications, and industry professionals; and ESG sustainability , which rewards responsible and transparent practices, attentive to the environment, people, and governance.

EFI Fine Wines is an evolving project : in the coming months the portfolio will expand to include eight wineries , while by 2026 the business will be fully consolidated thanks to new initiatives and services , aimed at an increasingly effective promotion of Italian wines around the world.