A unique and personalized response to wine tourism needs. Wine Tourism Hub aims to fill a historical void in the wine sector by offering companies a single partner capable of responding to all needs in building an efficient wine tourism offer. From the promotion of the offer to the bureaucratic management of direct sales, the personalized and concrete approach is the beating heart of the project.
“Each Italian wine-growing reality is a world unto itself that requires a personalized strategic plan" states Lavinia Furlani, President of Wine Meridian and founder of the Hospitality Manager Club , which has more than 500 expert hospitality managers . “With Wine Tourism Hub we support every winery with a tailor-made suit , bringing a real revolution in the wine tourism sector".
“This is a concrete response for the wine tourism world, which is experiencing extremely slow development in Italy. Wine tourism can no longer be a complementary activity, but a strategic asset for the business and economic sustainability of companies" explains Fabio Piccoli, director of Wine Meridian .
“Wine Tourism Hub addresses the world of wine concretely, analyzing opportunities for improvement and tackling problems with an analytical approach in which data guides us in choices” explains Filippo Galanti, Co-founder of Divinea. “In recent years we have collected a significant amount of data on wine tourism and sales which have allowed us to build extremely reliable forecasting models and which we are ready to put on the ground at the service of companies, territories and institutions” adds Galanti.
The data
According to the Wine Tourism Hub observatory, Italy has immense potential, highly attractive with a significant number of tourists, but has not yet managed to find a way to extract value from this potential. To give a concrete example, other areas know how to make the most of smaller potential: such as Napa Valley, with 3.9 million visitors, which generates 66% of DTC sales. On the contrary, Italy with 15 million in Italy generates only 10% of DTC sales.
“1 Italian winery out of 13 offers the possibility to book and pay for wine tourism services directly from the website. This makes us understand that there is still a long way to go on the digital front” continues Filippo Galanti.
Again according to the observatory, the trends are positive and show great potential. The average ticket, i.e. the value of a booking, which concerns an average group of 3 people, is growing year after year. This ticket is approximately 109 euros per nucleus and generates a total purchase of wine worth 100 euros.
“It's not bad, but it's nothing compared to the purchases that wine tourists already make from their own home, with an average value of 146 euros”.
According to Stefano Tulli of Windering, an online booking management portal in the wine tourism world: “Wine Tourism Hub is the solution that was missing at a national level. Over the last year we have received many bookings from international tour operators and travel networks. The b2b market requires a further step of attention and professionalism towards the needs of these operators, but guarantees continuity of work in the medium and long term, with higher trolleys and better planning".
Finally, the most complex aspect, often left at the bottom of the priorities, is the regulatory and fiscal area. “Often the legislation, the organization of fiscal and legal issues, is left to the end, but should be considered right away” explains Luca Castagnetti of Studio Impresa . “We must support entrepreneurs in investments by helping them to be sure of what they do from a legislative and fiscal point of view. The legislation is very complex and involves various levels - regional, municipal, national, international - as well as involving the agricultural tax and accounting system with the commercial one.
The issue of compliance from a fiscal and regulatory point of view is fundamental in this sector of development and must be managed correctly right from the start to act with certainty and effectively".
Wine Tourism Hub
Complete services for every challenge: this is the objective of Wine Tourism Hub which makes its experience available to wine companies, but also to territories and associative and consortium bodies .
