Japan, Taiwan, South Korea, Singapore and Vietnam will be the target countries of the ambitious "Sustainable Wines from Europe" project promoted by the Barbera d'Asti and Vini del Monferrato Consortium in collaboration with other entities such as La Mancha and Vini d'Abruzzo

The “Sustainable Wines from Europe” project fits into this framework, an initiative developed as part of the projects financed by Reg. (EU) n. 1144 aimed at promoting European quality products. A significant project, in which the Barbera d'Asti and Vini del Monferrato Consortium continues in its role as promoter of the excellence produced in the Monferrato hills, together with other entities such as La Mancha and Vini d'Abruzzo.

The countries involved - declares the President Filippo Mobrici, referring to the promotional activities that the Consortium has implemented - are emerging markets for the wine world, but they are also targets where our companies are already present. This cannot exempt the Consortia from looking at this part of the world with some attention: the future of commercial activities is increasingly linked to these areas. Building a solid and ongoing relationship with Asia is essential for progressive growth involving producers. A relationship that must be built not only by bringing our excellence directly to those markets, but by hosting Asian buyers and operators in our territories, showing them what lies behind a glass of wine: history, culture, traditions, indissoluble roots with the terroir of origin . For this reason, as a Consortium, we are working for a unitary promotion, which fully involves not only the wine culture inherent in Monferrato, but also the gastronomic, artistic and historical culture. We are a territory that can offer many opportunities and we are ready to let a growing market like the Asian one discover them too "

Involved will be Asian countries that have for some time been expressing a consistent interest in Italian wines, markets in which the quality, history and peculiarities of the Bel Paese's wine products are increasingly appreciated, with a view to a growth scenario in which the territory is called to confront each other in order to give adequate responses to present and future challenges.

Not only visits to the territory, the Consortium is preparing to involve Chinese operators in the Ho.Re.Ca. sector. also through digital initiatives such as V2B Wine Meetings, which will involve a group of consortium companies through online wine tastings with potential new customers.

The "Sustainable Wines from Europe" project therefore presents itself as an excellent opportunity to present an all-Italian viticulture, marked by methodologies that have as objectives a healthy coexistence with the surrounding environment, the production of high quality wines that are representative of the territory from.