The smallest of the three appellations in the world of Prosecco from January to March placed 4 million bottles on the market compared to 3.6 million of the quarterly closure of last year.
"Obviously, in light of the difficult context we are experiencing, we remain extremely cautious in evaluating commercial dynamics - says the president of the Asolo Prosecco Consortium, Ugo Zamperoni - however the data of our denomination seem to underline that the consumer is increasingly relying on wines that know how to combine accessibility and strong territorial roots , which are the typical characteristics of Asolo Prosecco, the same that allowed us to close 2019 to the historic share of 17 million bottles sold, with a growth of 35% compared to 12.6 million of 2018. In short, despite all the prudence of the case, the growth of market confidence in us is confirmed ".
That the territorial identification is one of the key elements of Asolo Prosecco confirms this research conducted at the end of last year by Bva Doxa on behalf of the Protection Consortium, which highlights a substantial coincidence between the share of the Italian population that knows the town of Asolo (26%) with that of sparkling wine consumers who have already had the opportunity to drink Asolo Prosecco (22%). “The growth of the denomination - adds Zamperoni - tells us that probably a part of that 23% of consumers who claimed to know our denomination, but had not yet tried the wines at the time of interview". As many as 72% of Asolo Prosecco consumers think it is an ideal wine for an aperitif, a habit that evidently did not fail even within the home during the times of the health emergency.
