"To be the first full year of life of the Consortium and its renewed denomination, it has already been a great challenge, - comments Roberto Bava, President of the Vermouth Consortium of Turin - we have optimized the months of lockdown to build a solid and ready association to do its job in the years to come, Vermouth di Torino is three hundred years old and thinks long "
The Turin Vermouth Consortium focused in 2020 on the internal structuring and regulations necessary for its functioning as well as the promotion and protection of the “Vermouth di Torino” Geographical Indication where made possible by the different market situations. While suffering from the almost complete closure in the world of its most natural outlet channel such as that of Horeca, and of cocktail bars in particular, shelf sales and e-commerce have partly tempered the decrease in sales due to the pandemic.
2021 will be an important year that will mark the thirtieth anniversary of the creation of the Geographical Indication, in fact it was June 14, 1991 the historical date of publication of the Regulation that of the official recognition of "Vermouth di Torino" as a geographical denomination protected by the European Union, but in the meantime, here is a chronology of the activities of the closing year.
A 2020 IN A NUTSHELL
At the end of January 2021, definitive data will be available to assess the weight of the pandemic in 2020 as a whole.
The path now leads to new programs for the promotion and protection of “Vermouth di Torino” IG in a collective effort of historical and new producers who are working on an important program for the next few years.
The flavored wine born in the shadow of the Mole and known throughout the world, has seen an evolution of production techniques, diffusion and consumption in the last three centuries and the rediscovery of these last years is demonstrating its youth and continuing its 'evolution.
It's always time for Vermouth di Torino.
Brands registered in the Consortium as of 31 December 2020 (new members entering from January 2021): Berto, Bordiga, Calissano, Carlo Alberto, Carpano, Casa Martelletti, Chazalettes, Cinzano, Del Professore, Drapò, Giulio Cocchi, Gancia, La Canellese, Martini & Rossi, Peliti's, Sperone, Tosti, Vergnano.
Link to the Clip "How to make Vermouth"
Link to the Press Kit with images and logo of the Consortium
Link to the map of the spread in the world of Vermouth di Torino