MY FRASCA: A new national network is born to promote Italian wineries, farms, and products.

There was a time when a green branch, a twig , displayed outside a farmhouse or a cellar indicated that it was possible to stop, drink a glass of wine, taste the products of the land and meet the producer directly.

From this tradition was born LA MIA FRASCA , a project designed to create a national network of reception and sales points at wineries, farms, oil mills, dairies and agritourisms.

The goal is simple: to transform the spaces already available on farms into places for meeting, tasting, and sales , maintaining the authenticity of each territory and creating new economic opportunities.

How does LA MIA FRASCA work?

Each participating company will be able to open its own FRASCA, recognizable by a common brand and sign, using a tasting room, a portico, a courtyard, or other suitable company spaces.

Visitors can meet the producer, taste wines and local specialties, purchase agricultural products, and discover excellent products from other companies in the network, in compliance with applicable permits and regulations.

The project includes three formats that can be adapted to different company sizes:

• FRASCA SMALL – 20-40 m²: Direct sales and tastings for small businesses and wineries.
• FRASCA CLASSIC – 40-100 m²: Farm shop, tastings, and convivial spaces.
• FRASCA EXPERIENCE – over 100 m²: company visits, events, food and wine experiences, and wine tourism.

True innovation: a commercial network between Italian producers

LA MIA FRASCA will not just be a collection of sales outlets, but an organised network of collaboration between agricultural companies .

Through FRASCA EXCHANGE , producers will be able to offer their products, search for suppliers and develop commercial agreements with other member companies.

A Venetian winery can showcase its wines in a Puglian FRASCA and, at the same time, offer visitors oil, cheeses, or preserves from other Italian regions.

This will create a network capable of expanding sales opportunities and promoting national agricultural production.

FRASCA24.it: the network portal

The project includes a national digital platform with three main functions:

• Find a FRASCA: an interactive map to locate companies, products, tastings, and experiences throughout Italy.
• FRASCA BUSINESS: a dedicated area for producers to collaborate, supply, and trade.
• FRASCA MARKET: a space dedicated to the promotion and marketing of products from participating companies.

The FRASCA Passport will also be developed to encourage visits, and the Strade delle Frasche , food and wine itineraries dedicated to Italian regions, from Prosecco to Collio, from the Langhe to Chianti and up to Etna.

How much does it cost to join?

The project provides for three levels of annual membership, with initially hypothesized fees:

Membership	Indicative annual fee
FRASCA POINT	€390–590
FRASCA EXPERIENCE	€790–990
FRASCA PREMIUM	€1,490–1,990

Fees and services will be defined after an initial pilot phase. Membership will include, depending on the chosen level, use of the brand, presence on the portal, digital tools, and opportunities for promotion and commercial collaboration.

An opportunity for the future of Italian agriculture

In a market where many agricultural companies face rising costs, commercial difficulties, and reduced margins, LA MIA FRASCA offers a model that enhances existing assets without distorting the companies' identity.

More direct sales, more collaboration between producers, more rural tourism, and greater visibility for Italian agricultural excellence.

The project is currently under development and aims to gradually involve farms and wineries interested in participating in the future national network.

MY FRASCA is looking for the first interested companies

Wineries, wine producers, farms, oil mills, dairies, and agritourism businesses can express their interest in learning more about the project and considering future participation.

MY FRASCA – Your company, your land, your products. Together, a new network for Italian agriculture.