This is the mood that guided the restyling project of the labels of the Monovarietal Bio line of Baglio di Pianetto , which the company entrusted to the Palermitan artist Andrea Buglisi , one of the most significant and important authors of Italian Street Art.
Certified organic, like all the production of the company founded by Count Paolo Marzotto in 1997 in Santa Cristina di Gela, on the hills a few kilometers from Palermo, the seven wines that make up the Monovarietal Bio line well represent the great work of enhancement that Baglio di Pianetto is fulfilling: both with the native Sicilian vines and with the international varieties that are best able to express their peculiarities in the vineyards of the two estates.
The decision to renew the labels of this line stems from the desire to tell a story through art that sees the wine as the protagonist while celebrating the territory of origin at the same time . This project was strongly desired by Francesco Tiralongo , the CEO of Baglio di Pianetto who died prematurely on 2 March, who followed its development step by step through discussions with Andrea Buglisi.
" Baglio di Pianetto has always set itself the goal of producing authentic quality wines, territorial and with a completely sustainable approach " explains Pierluigi Ventura , vice president of Baglio di Pianetto. " With the restyling of the Monovarietal Bio line we wanted to take a further step forward, showing in the most exciting and evocative way possible the bond that unites our company to the city of Palermo. We have achieved our aim thanks to the genius of Andrea Buglisi who with sensitivity and skill was able to return it through a unique and exciting visual experience .
The line of labels created for the Monovarietal Bio line embodies the essence of the city of Palermo and its culture, creating a strong and distinctive territorial identity. The combination of art and wine has given birth to seven labels that capture the attention and imagination of those who look at them. With its bright colors , its sinuous shapes and the elements that distinguish the city of Palermo , they evoke a unique and engaging sensory experience.
Who is Andrea Buglisi
Professor of Pictorial and Scenographic Disciplines at the Catalan Liceo Artistico in Palermo, as well as a refined artist who loves contaminations with other expressive media, Andrea Buglisi is active in the urban regeneration of neighborhoods and places in the Sicilian capital through high-impact murals, which have now become a point of reference of the Street Art movement. Among his most important works known to the general public is "La porta dei Giganti" of 2021, composed of two large depictions of the judges Giovanni Falcone and Paolo Borsellino, made near the prison bunker room Ucciardone of Palermo.
"The works I created for the Monovarietal Bio line of Baglio di Pianetto play in a lyrical and ironic way with some typical elements related to wine and trace an imaginary journey that goes from the countryside of the province to the city of Palermo" comments Andrea Buglisi . " Thus, figures of retro men and women of different ages find themselves interacting with natural elements linked to wine, creating a mix of tradition and innovation. Each label is made unique in terms of shapes and colors thanks to the sensations I perceived while tasting each wine ".
The Organic Monovarietal line
The Monovarietal Bio line consists of four white wines obtained from the Insolia, Catarratto, Viognier and Grillo vines, grown in Santa Cristina di Gela on the Pianetto Estate in the province of Palermo, and three red wines obtained from Syrah, Nero d'Avola and Frappato , grown on the Baroni di Noto estate, in the province of Syracuse. All certified organic, they know how to blend freshness and pleasantness managing to combine, thanks to their versatility and eclecticism, with several occasions of daily consumption and with both simple and more complex preparations.
