Five episodes, each with a dedicated theme, told directly by the voice of the protagonists who work in the company, from the President Lamberto Frescobaldi to the CEO Giovanni Geddes da Filicaja, from the winemaker Nicolo D'Afflitto , to the agronomists and winemakers of each Estate, including hospitality and chefs who delight customers with traditional Tuscan dishes, always revisited in a contemporary key and prepared with quality ingredients strictly at km 0.
Each episode will be subtitled in English and will tell a story, made up of people, nature, products and the relationship that binds them. It will narrate the FRESCOBALDI philosophy: Cultivating Toscana Diversity , which best summarizes the family's close relationship with the many different nuances of the Tuscany region. Frescobaldi's mission is to understand and promote these unique terroirs, making sure that they become an integral part of the spirit of Tuscany, like the art of good and beauty. The thousand years of family history constitute a unique and irreplaceable treasure of knowledge and traditions. FRESCOBALDI embodies the very essence of Tuscany, its extraordinary aptitude for viticulture and the fascinating variety of its breeding areas. The uniqueness of the family stems precisely from its being a reflection of this diversity, from its seven wine estates and its wines, which offer a kaleidoscope of fragrances and sensations, each of which capable of reflecting the characteristics of a specific territory.
Evocative stories and curious anecdotes, from the work in the vineyard to that in the cellar with all the excitement of the rite of the harvest and the careful refinement in the bottle: a behind the scenes that will enchant the spectator accompanying him by hand in the fascinating world of FRESCOBALDI.
The FRESCOBALDI Group, with its 700 years of history but always looking to the future, named Cantina of the year 2020 for Gambero Rosso and the most digital company in Italy since 2014, confirms once again the first place in communication in the social field for the Italian wine sector, monitoring their profiles with a strategy based on the weekly sharing of engaging contents that offer a 360 ° overview of the company reality, declined from time to time depending on the channel and the community of reference.
The appointment to get to know the world and the Frescobaldi philosophy up close is on IGTV from 17 March on the Instagram profile @Frescobaldivini - official hashtag #FrescobaldiPeople .
