A collaboration between Tollo and the creative agency based in Parma, crowned in the creation of the e-commerce where you can buy Montepulciano d'Abruzzo DOP , Trebbiano d'Abruzzo DOP and Cerasuolo d'Abruzzo DOP of Cantina Tollo , the first three references available.
Unsocials creative wines was born considering the changed social needs of the current historical period: the habits of consumption and sharing of time have changed. In a world that asks us to stay at a distance, however, a good glass of wine reduces all boundaries. The creative component is a fundamental aspect of the project: the labels were designed and created by Eleonora Bonanzinga , Michele Ravanetti and Giacomo Chiari , young illustrators from the Parma area who this year celebrates the primacy of Italian Capital of Culture, and who have interpreted his own personal way of understanding wine. In particular, Eleonora Bonanzinga created the Cerasuolo d'Abruzzo DOP label by playing on the concept of mirroring; Giacomo Chiari has created for Montepulciano d'Abruzzo DOP the image of a bear, an asocial animal par excellence; finally Michele Ravanetti decided to represent Trebbiano d'Abruzzo PDO with a wild card, a symbol of duality, of being and not being social at the same time.
"This pandemic has thrown us overnight into a new social and market context, certainly changing our habits but not our desire to socialize and stay together - explains Andrea Di Fabio , Cantina Tollo's commercial and marketing director - The economy and culture are also changing, in a new context of shut-in economy that makes us find ourselves united at a distance, in virtual fairs, in online meetings, in augmented reality, in digital toasts. This is why Unsocials creative wines was born: luckily the desire to sip a glass of good wine with the people we love has remained unchanged, even if the methods of sharing have changed ".
"When Cantina Tollo proposed the creative-wine-store project we accepted the challenge without thinking twice - continues Gianluca Signaroldi , founder & senior partner of the agency - The idea of transcending our work and also becoming a real own product media is an experiment that brings us even closer to people, in perfect harmony with our corporate mission. Unsocials creative wines is in fact the answer to the digital transposition of the social habits we had before the explosion of the pandemic. It is a joyful way of responding to the complexities we are facing, proposing a new style of socializing online ".
All Unsocials by Cantina Tollo wines will be available exclusively online at www.unsocials.store. The selling price is 7.90 euros per bottle.
Cantina Tollo is today one of the most important and consolidated companies in the Italian wine sector. It markets 13 million bottles a year, boasts about 700 members and 2,700 hectares cultivated in an area that has always been dedicated to wine production. The vineyards of Cantina Tollo extend from the hills of the coast to the slopes of the Maiella, in a typically Mediterranean climate, characterized by significant temperature variations. The production is concentrated on the typical and indigenous vines of the area (Montepulciano, Trebbiano, Pecorino, Passerina and Cococciola), traditionally cultivated in pergola, with a strong vocation for experimentation in the field and in the cellar.
Cantina Tollo bottles are distributed in all Italian regions, in almost all the countries of the European Union, in particular Germany, the Netherlands, France, Denmark and the United Kingdom and, overseas, in Japan, the United States and Canada. Cantina Tollo also looks to new emerging markets such as Russia, India and China.
