In 2024, 27 Italian wineries exceeded 100 million in turnover, generating alone:
- 41% of the total turnover of Italian wine
- 47.5% of wine exports
Among the new features:
- New entry: Cantina di Conegliano Vittorio Veneto Casarsa (€149.8 million)
- Exit: Contri Spumanti (€95.6 million)
9 large companies closed the year in decline, a sign of the difficulties of the sector, but 13 recorded positive growth.
Prices and exports: average price stable, sparkling wines down
- Average export price: €3.60/l (-0.3%)
- Bottled wine: 50.8% of volumes, 67% of value, average price €4.7/l (1.9%)
- Bulk wine: 3.3% by volume, 9.8% by value, average price €0.8/l (6.3%)
- Sparkling wines: down 3.7% in value, €7.9/l
The main importers remain Germany, the UK and the USA , with Germany declining in volumes (especially sparkling wines: -17.2%).
Exports to the US: 41%, tariffs and ships effect
As of March 2025:
- Extra-EU export: 7.5%
- Export to USA: 41.2%
- Growth driven by exceptional naval orders and advance shipments to circumvent duties
- Sales to the US alone generated €2.3 billion
Italy recorded a trade surplus of €5.9 billion with non-EU countries.
Italian wine conquers the USA: word from ICE and Vinitaly
According to Zoppas (ICE):
- Wine exports 2024: €8 billion, of which €2 billion in the USA alone
- Wine is now a strategic product for Italian exports
- The Vinitaly USA project aims to strengthen its presence in Chicago and the North American market
Global leadership of Italian wine: first in production and export volumes
In 2024:
- Production: 44 million hectolitres → Italy first in the world
- Export: 21.7 million hectolitres (3.2%), 8 billion euros
- Italy leads in export quantity and second in value (behind only France)
Global wine market in transformation
2024 was a year of profound changes:
- Global vineyard area: -0.6%, at historic lows (7.1 million ha)
- Global production: 225.8 million hl, the lowest since 1961
- World consumption: 214.2 million hl (-3.3%), sharp drops in China, USA, Germany and France
Italy has held up better (0.1% in domestic consumption), while the market is increasingly aiming for quality, sustainability and premiumization .
Fine Wines and Auctions Down: -30% in 2024
According to Sotheby's:
- Wine/Spirits Auction Sales: $114M (-30%)
- Japanese Whisky and Scotch on the Rise, While Top Spirits Decline
- US Surpasses Hong Kong as Top Auction Market
- Italy conquers 8% of the global auction market
Conclusion: fewer bottles, more value
Wine is increasingly establishing itself as a luxury good and a product for conscious consumers. The challenges of the future will be:
- Adapting to climate change
- Growing in premium markets
- Intercepting new global consumers
