This is evidenced by the report "Veneto Wine Exports Worldwide," published by the Veneto Agricoltura Economic and Agri-food Observatory, which highlights the numbers, trends, and implications that have characterized the presence of Veneto wine on foreign markets over the past year.
The significant growth compared to 2023 is immediately apparent: Veneto wine exports reached 8.1 million hectoliters in 2024, a 7.9% increase, which is primarily responsible for the 7.3% increase in turnover. This is confirmed by the average selling price (3.72 euros/liter), which remained virtually unchanged between 2023 and 2024.
The increase in sales affected both still and sparkling wines. The former, with 3.9 million hectoliters, grew 6.7% over 2023, while the latter, driven by the various types of Prosecco, achieved its best sales ever: 3.2 million hectoliters (14.2% over 2023).
In this way, the turnover from sparkling wines has further approached that of still wines: 1.42 versus 1.47 billion euros, with “sparkling” exports representing 47.3% of total Veneto wine exports (still wines accounted for slightly more, stopping at 49.1%).
Among the main export markets, the United States, Germany, and the United Kingdom, accounting for approximately 50% of the total value of Veneto wine exports, once again hold the top spot. Specifically, the United States continues to lead the way with a turnover of over €677 million (22.6% of the total), followed by Germany (€450 million, 15% share) and the United Kingdom (€362 million, 12.1% share). Canada (€174 million, 5.8% share) and Switzerland (€128 million, 4.3% share) are further behind.
These data inspire optimism, but for 2025, which is still promising (the latest figures for the first half show a turnover of €1.44 billion, up 1.5% from the same period in 2024), there are several issues to monitor. Above all, the potential impact of export duties and the persistent accumulation of unsold wine in cellars (Veneto leads the regional rankings for stocks with approximately 10 million hectoliters, equivalent to 25.2% of the national total).
"The health of the Veneto wine sector," comments Regional Councilor for Agriculture Federico Caner, "was already evident when assessing harvest productivity, and now, with this record export of our wines, it provides significant confirmation. Foreign countries, despite a challenging geopolitical context, continue to appreciate Veneto's excellence, so much so that still wines continue to perform consistently, and sparkling wines have continued the growth trend that has characterized them consistently for years. Furthermore, a certain liveliness is emerging on the markets, which could facilitate Veneto producers in diversifying the destinations of their labels. In such a scenario, there are many new opportunities to be seized, but the situation related to US tariffs should not be underestimated: for this reason, we are paying particular attention to the European Union's wine package, which could be useful in counteracting their consequences."
