A new look for Verdicchio in 2016: the new campaign "Verdicchio: Stories of Character" has been presentedThe director of the Istituto Marchigiano di Tutela Vini (IMT), Alberto Mazzoni, HEERO creative project and the fencing champion from Marche launched the new campaign on social networks with a new Facebook page dedicated to Verdicchio to arrive, then, to the press and on the radio in coming months. In the fanpage, every week, we will tell the story of one of the hundred producers of Verdicchio delle Marche.
Alberto Mazzoni: "Excellence is the result of stories of character and tenacity"Alberto Mazzoni, director of IMT, said: «For the third year Verdicchio is confirmed the white wine champion of Italy with 61 awards by the major Italian guides assigned to 27 companies. Excellence is the result of stories of character and perseverance: two elements that distinguish both our producers that our fencing champion».
The words of Verdicchio: "Class and tenacity" "Valuable by nature" "Authentic roots"Three claims that will support the "Stories of character" of Verdicchio, each dedicated to a different aspect of the territory: "Class and tenacity" that confirms the primacy of Verdicchio, the most awarded still white wine in Italy and the renewed partnership with Elisa Di Francisca; to follow, in a second tranche, the claim for the product, "Valuable by nature", and for the territory, "Authentic roots".