This was motivated by the fact that many DOCG producers produce more Prosecco DOC than Prosecco DOCG. Furthermore, attention has been raised on tourism communication issues, as some believe that signage in the area should explicitly refer to the Conegliano Valdobbiadene denomination and not just the generic "Prosecco hills". This dispute has roots in the desire to preserve the territorial identity of the DOCG and in the ambition to enhance territorial differences through the production of high quality Prosecco.
However, the issue becomes more complicated as Prosecco DOC can be produced in a much larger territory, involving two entire regions, Friuli and Veneto, excluding only the provinces of Rovigo and Verona. This geographical extension contrasts with the idea of a more defined territoriality, such as that of wine regions such as Burgundy. The dispute also concerns production yields, with Prosecco DOC allowing higher yields than Conegliano Valdobbiadene Prosecco Superiore DOCG. This has led to a division between those DOCG producers who wish to preserve territorial identity and those who seek to maximize profits.
However, it subsequently emerged that the protest of the DOCG producers was resolved through a "clarifying" meeting. The independent Committee made up of DOCG producers has obtained reassurances from the Consortium which is committed to promoting clearer and more distinctive communication for the Colline del Conegliano Valdobbiadene Prosecco DOCG, avoiding confusion with Prosecco DOC. Peace has been re-established, and both sides have agreed on the importance of a communication of identity that enhances the territory. The producers' protest was therefore not a rebellion, but an attempt to preserve the identity of their denomination, and now the aim is for more cohesive and coordinated communication for the good of all winemakers and the territory.
