Prosecco is limiting the impact of tariffs and is poised to accelerate, with demand booming and orders estimated to grow 4% ahead of Easter 2026 compared to the previous year. "Prosecco is one of the Veneto's strongest symbols worldwide and the result of long-standing collective effort. Veneto has established itself globally thanks to this wine, rich in aromas, freshness, and balance, which must be constantly promoted, showcased, and its identity protected. The real challenge today is not growth per se, but the ability to continue protecting this heritage without ever taking it for granted," said Settimo Pizzolato, President of the Wine, Spirits, and Liqueurs Group of Confindustria Veneto Est , upon returning from Wine Paris and ProWein, the leading international trade fairs in the sector.
The most recent data confirm the system's solidity. Prosecco DOC closed 2025 with 667 million bottles bottled (1.1% more than 2024) and over 82% of production destined for export, for an estimated production value of over €3 billion.
Conegliano Valdobbiadene Prosecco Superiore DOCG recorded approximately 98 million bottles (8% compared to 2024), confirming the central role of quality and territorial identity.
The Asolo Prosecco DOCG remains the most dynamic denomination, with over 32 million bottles bottled and a 16% growth compared to 2024.
In the first two months of 2026, Prosecco DOC recorded a technical decline in bottling compared to the same period in 2025. Pizzolato comments: "This phenomenon does not indicate a decrease in demand: cellar inventories increased by 5.8%, demonstrating that companies have managed bottling to allow foreign markets, particularly the US, to sell off the stocks accumulated in the first few months of 2025 to protect themselves from potential tariffs."
While the first two months of the year saw this technical decline, inventory data and the surge in orders ahead of Easter 2026—estimated to have increased by 4% compared to the previous Easter —confirm that the sector is poised for further growth, supported by exports that surpassed the €2.2 billion mark in 2025, confirming the segment's consolidation. France recorded a double-digit increase (18%), confirming its position as the third most profitable global market for this denomination after the US and the UK.
"The Veneto wine sector has already demonstrated a strong capacity for resilience and adaptation in recent years ," Pizzolato emphasizes . " We remain attentive to the global context: the current economic and geopolitical instability is affecting the costs of raw materials and energy, with direct effects on producers. This is why the joint work of the three consortia—the Consortium for the Protection of DOC Prosecco, the Consortium for the Protection of Conegliano Valdobbiadene Prosecco Superiore DOCG, and the Consortium for the Protection of Asolo Prosecco DOCG—along with the companies and cooperatives is essential. Only through a shared vision, founded on quality and consistency, can we continue to generate true value: for the product, for the region, and for the communities that represent it," concludes President Pizzolato .
Prosecco's strength also lies in its ability to unite: it is one of the few Italian wines capable of appealing to diverse audiences, both in Italy and abroad, thanks to its elegance and immediacy. This inclusive power can continue to promote Veneto throughout the world, opening up new cultural spaces, even before commercial ones.
