High quality and elegant structure: a Barolo with excellent freshness and rich polyphenolic compounds. Wine tourism is growing and the market is positive towards the United States.
The 2025 harvest has been extremely positive among the rows of vineyards nestled in the UNESCO World Heritage hills. The resilience of the nine producers— Azelia, Cordero di Montezemolo, Luciano Sandrone, Michele Chiarlo, Pio Cesare, Poderi Gianni Gagliardo, Poderi Luigi Einaudi, Prunotto, and Vietti —united in the Deditus association since 2011, is an expression of their commitment to defending a wine of excellence: Barolo . Their daily, painstaking work has borne great fruit this year and promises to be rewarded with an excellent vintage.
The good summer climate and the large water reserves accumulated during the previous winter allowed the plants to grow in full shape and in perfect balance until the harvest.
From a climatic perspective , the experience gained in the most challenging years now allows us to address the phases of climate change with the constant goal of improving the quality of our wines. The 2025 vintage began with an early budbreak of the Nebbiolo , rapid and regular, a phenological advance that continued throughout the season.
The previous winter , mild but rainy, provided excellent water reserves to better weather the hot summer of 2025, marked by a second African heatwave. Between late July and mid-August, maximum temperatures reached 40°C.
This was the turning point of the year, as the plants faced intense stress, which they were able to withstand thanks to a good supply of water accumulated in the soil layers useful for the root system and targeted vineyard management strategies : adding organic matter to the soil through soil improvers and green manure, careful management of the canopy to avoid excessive leaf thinning, and maintaining the grass cover between the rows to reduce soil temperature.
The dry and stable month of September , with the last 20 days featuring very bright days and a notable temperature range between cold nights (8-10°C) and mild days of 20-22°C, offered ideal conditions for the ripening of Nebbiolo, favoring a balanced concentration of sugars and aromas , with alcohol levels that were never excessive. With these climatic conditions, the Nebbiolo vineyards in the Langhe were the first to reach full technological and phenolic maturity, which translates into a slow and complete maturation of the tannins and therefore of the highest quality, with grapes of extraordinary balance.
This result was also facilitated by a low yield, primarily due to the poor fertility of the buds already observed in spring. The particularly warm climate allowed the Nebbiolo to complete ripening without any particular stress.
The harvested grapes are in excellent condition, both in terms of health and analytical parameters. The harvest, carefully timed vineyard by vineyard, promises the development of complex bouquets and wines of great longevity and elegance.
As regards quantity , the estimates made during the harvest indicate a slightly lower production than average, but with an indisputable quality .
As Gianni Gagliardo , President of the Deditus association , emphasizes: "The characteristics observed in this harvest promise wines of the highest quality, with excellent prospects for maturation and aging. The grapes have reached the right alcohol content and an ideal balance between freshness and polyphenolic compounds, which are easily extracted and harmonious. The 2025 vintage will certainly contribute to strengthening the Langhe's reputation as a region producing the world's finest wines."
Today, Barolo fully expresses its potential for elegance, structure, and depth. The historic families united in Deditus share the mission of promoting an authentic and recognizable Barolo, founded on tradition, family management, and estate-owned vineyards, with full respect for environmental sustainability and the land that produces it. It is a production model that protects the historic identity of the King of Wines and renews it with dedication and consistency.
The world of wine is undergoing a profound transformation. Consumers are now paying greater attention to a healthy lifestyle, informed consumption choices, and products with real value. In this context, sustainability, transparency, and authenticity are essential.
The Barolo region boasts extraordinary varietal and territorial uniqueness , iconic landscapes, and a profound connection between wine and culture, which continue to captivate international markets. Wine tourism in the Langa, Roero, and Monferrato regions, designated UNESCO World Heritage Sites in 2014, is steadily growing and is becoming a significant strength compared to other wine-growing regions around the world. The combination of extraordinary natural landscapes for green tourism, combined with major appellations such as Barolo and Barbaresco, high-end hospitality, the Alba truffle, and fine dining make this area truly unique.
Sales remain solid, growth has stabilized, but bottles are selling : consumers understand and appreciate what's on offer. However, awareness of market changes remains essential.
Greater awareness of one's own means and, above all, one's own goals is therefore necessary, in a constant balance between ambition and management of limits: there must be an open dialogue between institutions and producers to identify common goals and strategies, avoiding the urge to grow without a long-term vision. It's not about curbing development, but about pursuing sustainable growth capable of ensuring stability and future well-being.
As an old Piedmontese saying goes, "Better a little and good than a lot and mediocre" : a principle that today more than ever inspires the approach of Langhe producers. In this context, the Deditus association confirms its role as a place of discussion, reflection, and cohesion among the winemaking families, custodians of Barolo and its UNESCO-listed hills.
