The Valpolicella Consortium hosts the American press

Press tour in Valpolicella for 5 American journalists thanks to the Valpolicella Wines Consortium of Protection

Target: to know the wines of Valpolicella and the king of Red Wines, Amarone, through direct meeting with the producers in a two–day study and winery visits.

Alexis Korman, Lauren Mowery, Alyssa Vitrano, Susan H. Gordon and Alia Akkam: 5 well–known American names who have participated in the initiative. These are 5 very followed journalists, their blogs and columns interest both an expert audience and the youngest readers of the web.

The companies hosting the tour are: Fasoli Gino, Marion, Giovanni Ederle, Tenute Salvaterra, Cantina Valpolicella Negrar, Aldegheri, Le Bignele, Santa Sofia, Valentina Cubi and Scriani. The Valpolicella wines have always been very appreciated in the US and these initiatives want to consolidate their presence in the American market.

«The United States is the first market of destination of the Valpolicella designation and Amarone primarily in countries outside the EU – Olga Bussinello, director of the Valpolicella Wines Consortium for Protection – but not only. Rural tourism plays an important role, too: just think that in 2013 were approximately 243,000 the Americans who chose the Veneto region for a holiday, of which 17% to know the wealth of culinary traditions and the beauty of the area. For this reason – Bussinello concluded – a press tour of its kind, is an important opportunity for the Valpolicella and its producers».

Data: WineMonitor – Nomisma, Unioncamere



Source: Intercom