From May 5th to 8th over 30 Italian wineries will be involved in the Germany Tour. Italian wines will be heading in strategic cities such as Hamburg, Berlin and Munich to meet buyers, journalists, importers, distributors, retailers, restaurateurs and opinion leaders in the national market.
The Germany Tour is an appointment with the professionals in the wine industry that has the intent to disclose and make known the great quality of Italian wines, with the aim of giving visibility to Italian wineries in one of the most important markets in Europe.
Why Germany?
Germany was chosen for the start of the European tour of Simply Italian Great Wine, tool of IEM – International Exhibition Management (www.iem.it), dedicated to the promotion of Italian wine abroad.
«The importance of the German market for the export of Italian wines is known – Marina Nedic, managing director of IEM, says – as well as renowed is the great regard enjoyed by Italian wine in Germany, also due to cultural and traditional features. Many Italian wineries have in fact established stable business relationships with Germany and a good temporal continuity in relation to the wide range of wines on the market. The demand in Germany is gradually becoming more refined and this results in an even greater need for means to promote it properly and make it known».
«This is a situation – Nedic concludes – that makes our promotional programs winners: seminars, guided tastings and walkaround tastings. Such as those proposed to the German sommeliers, prominent figures who have taken in the last two decades the role of privileged partners in the context of food and wine in the formation of wine lists, often working as consultants and educators, exerting a strong influence on consumers».
Why Hamburg, Berlin and Monaco?
Hamburg is one of Germany’s largest cities with the highest per capita income of the Federal Republic, amounting to almost double the European average.
Berlin is a young and dynamic city that boasts the highest number of quality restaurants and chefs. Munich is the capital of Bavaria known as the gateway to the Alps, where the consumption of Italian wine dominates the market with a share of 30.6%.
Market Data of Italian wine in Germany
Germany is the second country of reference for Italian wine exports. The German domestic market continues to ask for Italian wine. Italian wine is grown by 27.8% from 2008, reaching € 1.02 billion in 2013 compared to a slight decline in the volume of wine exports (-0.7%, with an increase in the average price/liter equal to +28.7% from 2008). The German wine market in 2013 totaled about € 2.44 billion and has a top position in the ranking of major importers, the demand for foreign wine is almost 50% of national consumption (data: German Statistics Office).
PROGRAM
HAMBURG, MONDAY, MAY 5th
Hotel Atlantic Kempinski
An der Alster 72-79
20099 Hamburg
2:00 p.m. to 7:00 p.m. Walk around tasting
The companies will meet industry operators: importers, distributors, retailers, restaurateurs, members of the press and opinion leaders.
2:30 p.m. to 3:30 p.m. “Top of the DOP”
Tasting of Italian wines and salami with designation of origin presented by Federdoc and the Istituto Valorizzazione Salumi Italiani.
5:00 p.m. to 6:00 p.m. “Schätze aus den Marken”
Seminar and tasting presented by ISTITUTO MARCHIGIANO DI TUTELA VINI
BERLIN, TUESDAY, MAY 6th
Stage Theater des Westens
Kantstrasse 12
10623 Berlin
2:00 p.m. to 7:00 p.m. Walk around tasting
The companies will meet industry operators: importers, distributors, retailers, restaurateurs, members of the press and opinion leaders.
2:30 p.m. to 3:30 p.m. “Top of the DOP”
Tasting of Italian wines and salami with designation of origin by Federdoc and Istituto Valorizzazione Salumi Italiani.
5:00 p.m. to 6:00 p.m. “Schätze aus den Marken”
Seminar and tasting presented by ISTITUTO MARCHIGIANO DI TUTELA VINI
MONACO, THURSDAY, MAY 8th
Künstlerhaus
Lenbachplatz 8
80333 Monaco
2:00 p.m. to 7:00 p.m. Walk around tasting
The companies will meet industry operators: importers, distributors, retailers, restaurateurs, members of the press and opinion leaders.
2:30 p.m. to 3:30 p.m. “Top of the DOP”
Tasting of Italian wines and salami with designation of origin by Federdoc and Istituto Valorizzazione Salumi Italiani.
5:00 p.m. to 6:00 p.m. “Schätze aus den Marken”
Seminar and tasting presented by ISTITUTO MARCHIGIANO DI TUTELA VINI
5:00 p.m. to 7:00 p.m. “SalumiAmo con Bacco”
Walk around tasting open to consumers
Info: www.simplyitaliangreatwines.com
© RIPRODUZIONE RISERVATA
30/04/2014
