But it's not just a commercial relationship in the strict sense.
The relationship with the customer must be thought of and built right from its most embryonic phase as an experience . It's not just tasting a glass or buying a bottle of wine in the wineshop. But it is transporting the consumer into the entire world that revolves around one's cellar: emotions, the transmission of knowledge and passions. For this reason it is necessary to have a team up to the task and be able to satisfy the expectations and requests of the consumer.
Now let's think about how many times it happens that a tourist arrives at the winery, by motorbike, plane, bicycle, on foot or on horseback and cannot take home the bottles he/she would like to buy independently. A simple purchase request with direct shipment abroad becomes an apparently insurmountable obstacle . A lot of effort and passion transformed into a renunciation of purchase . Where the relationship built in the cellar sometimes ends up being lost forever…
Selling directly in the cellar and shipping abroad is certainly possible, but proposing the price of the bottles to the customer in real time, including all the taxes and bureaucracies necessary for the sale abroad, would really take too much time . From this it inevitably follows that the customer leaves before concluding the purchase.
Think of the Direct To Consumer sales potential for all those tourists who come to your cellar every summer. No intermediary who in some way can go and transform that solid direct relationship created between the winery and the consumer. From this follows the natural desire to establish a solid relationship with the private customer even remotely once the visit is over.
«When I travel to Italy from Germany, I always take the opportunity to pay a visit to some wineries. However, I often travel by motorbike... in this way I cannot buy all the bottles I would like to take home directly from the cellar»
Helmuth S.
Tourist
Enable your winery to sell retail with associated shipping. The key lies in your e-commerce, but that alone is not enough. It is the DFI Excise Plug-in which, by allowing sales directly from the counter, gives you the possibility to create the basis for developing a solid relationship of trust with your customers. In a simple gesture, such as adding a product to your e-commerce cart, the sales assistant will be able to know in real time the total cost of the bottles that the customer wants to buy, including: duties, excise duties, VAT at destination and Shipping fees. The customer will then proceed with the purchase with any payment method – even cash or POS – and the order will then be processed.
For more information, contact us by email: contact@directfromitaly.it
