Communicating wine, ten trends according to Wine Idea to avoid mistakes and sell better

1. Empathic Approach with Nature: The enhancement of environmental respect and sustainability is a consolidated trend. Wineries should communicate their commitment to sustainable agricultural practices, environmental certifications and respect for the territory. The use of hard data and insights can help support these messages.
2. Social Responsibility: Corporate social responsibility has become an important paradigm. Wineries should demonstrate their commitment to the common good, including social and environmental projects. This creates a deeper connection with consumers.
3. Customer Centricity: Personalization of communication is essential. Wineries should build direct and participatory relationships with their customers, listening to their wants and needs. Communication should be oriented towards listening and dialogue.
4. Content Remix: Consumers are increasingly co-creators of content. Companies should encourage active consumer involvement in brand and product promotion. This can help create a successful strategy that involves the community.
5. Food Pairing: Pairing food and wine is an increasingly popular trend. Wineries should promote the pairing of their wines with specific dishes, emphasizing the use of seasonal and sustainable raw materials.
6. Wine tourism: Exploiting tourism linked to the territory to offer authentic taste experiences. Communication should tell about the places, traditions and production phases, creating an immersive experience for visitors.
7. Brand Identity: Companies should clearly communicate their brand identity, including new cultivation and production methods. Creating new types of wines can help define the brand's identity.
8. Use of QR Codes: QR Codes can be used to provide detailed information about the wine, from composition to pairings. They can also be used promotionally to drive consumers to online content.
9. NFT (Non-fungible Token): Some wineries are pairing wine bottles with NFTs to ensure the authenticity and traceability of the bottles. This innovation can attract collectors and consumers interested in blockchain technology.
10. Web Tasting: Virtual meetings with producers and sommeliers are becoming increasingly popular. Communication should emphasize the use of storytelling to talk about the territory and the labels, involving consumers in a direct and interactive way.

In conclusion, wine communication is a crucial aspect for success in the wine sector. Following these trends can help companies communicate more effectively, create deeper connections with consumers and ultimately sell their wines better, contributing to the competitiveness of the industry.