Settecani winery for importers the Fair is virtual
Settecani winery for importers the Fair is virtual


Settecani winery for importers the Fair is virtual

In times of Coronavirus, when the main trade fairs such as Prowein and Vinitaly were canceled or postponed due to the health emergency, the winery born in 1923 in the heart of the territory dedicated to the production of Grasparossa has developed a series of videos to introduce itself to its referents in the international market. A sector in which the wine reality of the province of Modena is continuously expanding, particularly in Japan and the United States. Excellent results are also being achieved in Norway, the Czech Republic, Germany, France, China and Taiwan.

300,000 bottles of the Settecani Winery sold abroad in 2019, with a considerable increase compared to the previous year, thanks above all to the consolidation of the Asian and US market.

The health emergency caused by the pandemic from Covid 19 has forced to cancel or postpone all the most important trade fairs in the sector - such as Vinitaly in Italy and Prowein in Düsseldorf - but it does not slow down the structured export project undertaken since 2016 by the winery located in the heart of Grasparossa, in the hamlet of Settecani. And this is how, for importers, the idea of a virtual presentation of reality was born on the borders of the Modenese towns of Castelvetro, Castelnuovo Rangone and Spilamberto, which is proposed to its foreign contacts with a series of videos which are explained in the detail, from the Export Manager Roberto Cardinale, the characteristics and peculiarities of a selection of 6 of his most exported wines.

Settecani already enjoys excellent visibility abroad, also thanks to national and international awards such as the Champagne and Sparkling World Championship (Gold Medal and Best in Class), the Sakura in Japan (Best sparkling purchase and gold medal ) and Vinitaly (Best sparkling wine with 94/100 points). There are in fact as many as 23 foreign markets where the bottles of the winery are located, with an export in which Japan and the United States have the greatest impact, but excellent results are also having in Norway, the Czech Republic, Germany, France, China and Taiwan.

" We have looked for ways to reduce the economic impact on international markets due to the emergency situation we are experiencing - explains Fabrizio Amorotti , commercial manager of Cantina Settecani - The effects of the recession due to Covid-19 will be seen in the coming months, but we have evaluated to continue our commercial strategy abroad - in a structured project born four years ago with the opening of a dedicated export office - exploiting, thanks to these videos, the potential of technology ".

"Thanks to these virtual insights dedicated to the selection of the most exported wines and to our company and territorial reality - continues the export manager Roberto Cardinale - Cantina Settecani will still have visibility worldwide, from China to the United States. These are tools useful not only for a presentation with importers and potential customers, but also to raise awareness among those who already distribute our products, giving them a way to communicate our wines even more effectively ".

A very powerful commercial tool therefore that, through the series of videos available on the site - at the link: https://www.cantinasettecani.it/video.jsp - can allow buyers and customers to get to know the winery directly - with its history and philosophy - and its most successful wines abroad.

Settecani winery in Castelvetro

There were just 48 farmers who founded the Settecani Winery in 1923, today they are 200. A shared path, which has characterized the virtuous work of a winery in the heart of Grasparossa, located in the hamlet of Settecani, on the borders of the Modenese towns of Castelvetro, Castelnuovo Rangone and Spilamberto. The spirit is that of a large family made up of families, an entrepreneurial reality where decisions are made together, and while looking at the past year and tracing the first budgets, we remember the important goals achieved. Years of consolidation, but also of penetration in new markets, including foreign ones, have led to excellent results and important awards. A heritage that allows Cantina Settecani to offer wines with high quality standards to an ever more demanding and ever-evolving end consumer while maintaining an excellent quality / price ratio.

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