Wine trends in Italy: 2023, a complicated year and the prospects for 2024.
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In the week from 8 to 13 January 2024, we analyze the wine trend in Italy and around the world, with a look at consumption, requests, new products and new producers who are influencing the market.
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Wine production in the EU and main producing countries
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Italian Wine Exports to the USA: Prosecco Booms Amid Fears of Duties.
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Wine Prices Rise. 2025 opens with a rise in wine prices, the result of production instability that characterized the 2023 and 2024 harvests.
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The transition from late 2025 to early 2026 captures a sector that isn't experiencing a "seasonal crisis," but rather a paradigm shift: structurally lower consumption, price pressure, shrinking large-scale retail trade, more selective exports, and a single category that continues to clearly act as a driving force: sparkling wines, especially Prosecco.
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The week of January 5–9, 2026, captures an Italian wine sector undergoing structural transformation: on the one hand, the push for sparkling wines and "lighter" consumption; on the other, the growing weight of inventory and the need to rethink positioning, channels, and consumer relationship models.
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The week of January 12–16, 2026, captures an Italy of wine in the midst of a structural transition: on the one hand, the Prosecco “locomotive” continues to grind out volumes and value, on the other, the system as a whole must manage high inventories, more selective consumption and a 2026 that will reward those who defend margins, channels and identity.
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2026 opens as a year of readjustment rather than growth: stagnant consumption, pressure on inventories.
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