Wine press review for Monday, November 24, 2025!

Daily wine & cellar briefing

Key points

The International Organisation of Vine and Wine (OIV) confirms its estimate of world production in 2025 at around 232 Mhl (3% compared to 2024) but still ≈-7% below the five-year average , due to repeated climate shocks.
Italy emerges as a positive exception: production estimated at around 47.4 Mhl (8% vs 2024), with favorable weather conditions across much of the country.
Italian exports are still showing signs of slowing: in the first eight months of 2025, value recorded -1.9% and volume around -2.9% , with the US market in free fall (-30% in August).
The global export wine market is contracting: volumes are falling (-3.7% in 1H 2025 vs 1H 2024) and values are slightly down (-2.3%), a sign of an “era of less but better”.
Prices and inventories: In Italy, increased production combined with high inventories heralds the risk of margin pressure; the average bulk wine price remains around €0.78/L (2.1% year-on-year), but the market remains relatively inactive.
Innovation: A recent academic study shows how AI, computer vision, and sensor technologies in the vineyard/wine tourism sector are becoming a competitive factor in mature wineries.
M&A strategy & positioning: The Italian market is seeing more selective deals (premium, tech, export) and less focus on pure volume. Wineries must focus on quality, brand, and channels rather than quantity. (Multiple sources)

M&A Radar

Deal / Rumor	Parts	Size (if known)	Geography	Strategic note
—	—	—	—	I'm not currently reporting any new "megadeal" announced in recent days involving major Italian wine groups with public funding. However, the trend is clear: acquisitions geared toward premium brands, digital platforms, and exports.

Prices & Harvest – mini box

Production & Harvest

Grape / bulk wine prices (Italy)

Bulk wine: approximately €0.78/L (2.1% y/y) but the market is not very active.
Grapes in premium areas are showing signs of holding up or growing, while generics and ingredients are showing weakness (updated agricultural sources record drops of up to -10/-20%).
Implication: select by range, avoid indiscriminate production in overcapacity conditions.