The States General of the Turin Vermouth Consortium

The States General of Vermouth of Turin convened a few days ago at the Pollenzo Agency , at the prestigious Banca del Vino, have successfully closed. The day's work, which brought together the managers of the members of the Consortium , which represents over 96% of the Vermouth di Torino production , recorded very positive results that emerged from the analysis of the numerous actions undertaken to protect, enhance and promote this important denomination, which is experiencing a moment of significant growth and marked consolidation. On a shared and well-founded basis, optimistic forecasts have been formulated for the future development of this product, a symbol of historic Piedmontese excellence. In fact, volumes and values of Vermouth di Torino are growing , the only one to have the recognition of the Protected Geographical Denomination . The members of the Consortium market it today in 82 countries on 5 continents, with a production of around six million bottles. At the opening of the proceedings, the President Roberto Bava described the first extraordinary four years of life of the Turin Vermouth Consortium, through an impressive succession of events and objectives achieved nationally and internationally. In his report, the Director Pierstefano Berta detailed the many aspects of the great work carried out in these few years which have seen the filing of the brand in Italy, Europe and on the main international markets, the official recognition of the PGI in 22 countries , the protection of the brand with the opposition to fraudulent deposits in European and non-European countries. For the future, other important initiatives are foreseen with presence in national and international fairs, moments of information, conviviality and tastings. During the work of the States General, the new promotional videos were presented and the first "Certified Ambassadors" of Vermouth di Torino were nominated: Giusi Mainardi, Martina Doglio Cotto, Fulvio Piccinino, Nicola Mancinone, Beppe Musso, Mark Cooper, people who in recent years they have worked in various capacities with passion and competence for the knowledge and appreciation of this fascinating product of great relevance. The "Ambassadors" are the first step in an ambitious project of the Consortium: that of creating new certified speakers authorized to organize events dedicated to the geographical indication "Vermouth di Torino".

The next national events that will involve Vermouth di Torino will be the Douja d'Or in Asti, from 8 to 17 September, which will fill the streets, squares and palaces of the historic center of the Piedmontese capital, and from 15 to 18 September Cheese di Slow Food, a very popular review of the most curious quality cheeses from all over the world. International events will also see Vermouth di Torino as protagonist in the United Kingdom, United States and Canada. The function of the Consortium also continues as project leader of the Mediterranean Aperitif: a single concept that combines four traditions in an irresistible aperitif linked to the Mediterranean diet: Vermouth di Torino, Lemons from the Amalfi Coast, Greek Olives, Pecorino Toscano. “It's always time for Turin Vermouth!”

Vermouth di Torino Vermouth di Torino is the most famous Italian aromatized wine, already appreciated at the royal court of Savoy. Its name comes from the German term wermut which defines Artemisia absinthium (wormwood), the main aromatic base in its preparation. From the 1400s, Turin liqueur makers began to distinguish themselves for their expertise in the art of distillation until they achieved, already in the eighteenth century, great fame even beyond the Italian borders. In the 19th and 20th centuries, Vermouth also became famous abroad in its two variants, white and red. The development of Vermouth di Torino as we know it today, a fascinating convivial aperitif, began right from the Piedmontese capital. Over the years we have witnessed the evolution of processing techniques: the new ones have joined the older ones and their coexistence still continues today to preserve and enhance the traditional production of this product. Vermouth di Torino is classified according to the color (White, Amber, Rosé or Red) and the quantity of sugar used in its preparation. The specification also provides for the type of Vermouth di Torino Superiore which refers to products with an alcoholic strength of no less than 17% vol., made with at least 50% Piedmontese wines and flavored with herbs - other than absinthe - grown or harvested in Piedmont. Turin Vermouth Consortium The Consortium's main purpose is the protection, promotion and enhancement of the denomination, safeguarding information for the final consumer and providing technical assistance and professional training to companies and producers. Among the main tasks, also the supervisory activity to guarantee the correct application of the denomination Geographical Indication to the consortium products. Among the objectives there is also the collaboration with institutes and schools to promote initiatives related to the enhancement, food education and correct and responsible consumption of vermouth. After more than twenty years of work, the Consortium was established in 2019 by the will of the Vermouth di Torino producers who, aware of the need for regulation, jointly define a production specification approved by the Decree of 22 March 2017 with which the Ministry of Agricultural, Food and Forestry Policies regulated the geographical indication Vermouth di Torino/Vermouth di Torino . Currently the Consortium, chaired by Roberto Bava, includes 35 historic companies that produce and distribute Vermouth di Vermouth all over the world: Antica Cantina di Calosso, Antica Distilleria Quaglia – Bèrto, Antica Torino, Arudi, Bosca, Cav. Pietro Bordiga, Calissano – Gruppo Italiano Vini, Carlo Alberto, Carpano – Fratelli Branca Distilleries, Chazalettes, Cinzano – Davide Campari–Milan, Giulio Cocchi, Coop. Aromatic Herbs Pancalieri, D.co Ulrich, Del Professore, Drapò – Turin Vermouth, Ducato, Franco Cavallero Spirits, Gancia & C., Karminia, Isolabella della Croce, La Canellese, Luigi Vico, Mainardi, Mancino, Martini & Rossi, Antonio Parigi , Peliti's, Distilleria Revel Chion, Scarpa, Sibona, Sperone, Starlino, Tosti1820, Vergnano