PROSECCO BOTTEGA BEATS CHAMPAGNE AND IS THE BEST-SELLING DUTY FREE

IWSR, the main source of data and analysis on the alcoholic beverages market which takes into account trends in over 160 countries, has published the IWSR 2022 ranking which includes the most prestigious houses of Prosecco, Champagne (including Dom Perignon and Moet & Chandon ) and Quarry. In this context, Bottega Gold Prosecco Doc took first place in the worldwide Duty Free and Travel Retail market, for the Champagne and sparkling wines category. The Duty Free and Travel Retail market is one of the key channels for the world of luxury and for great connoisseurs, attracted by selected distillates and fine wines, which can even reach prices of thousands of euros per bottle. In addition to its economic relevance, it is an incredible driving force for increasing the reputation of a brand and a denomination, enhancing its image and increasing price positioning. IWSR is the leading source of data and analysis on the alcoholic beverage market. The IWSR's industry-critical database quantifies global wine, spirits, beer, cider and mixed beverages by volume and value in more than 160 countries, providing insight into short- and long-term trends, including five-year volume , value forecasts and consumer behavior. The IWSR, based in London, tracks consumption and overall trends at the brand, price point, channel and category level (https://www.theiwsr.com/).

The significant performance of Prosecco Bottega is due to the quality of the wine, the expression of continuous research and constant monitoring of the entire production process, from the vine to the bottle. The privileged position of the vineyards, the selected harvest of the grapes, the passion of the oenologists at every stage of the processing are the added values that give substance to the product. After more than 40 years of consolidated presence, Bottega is today one of the protagonists of this market. Blown glass bottles of grappa led the way, but later sparkling wines were crucial to the success of the brand. Specifically, Bottega Gold is the Prosecco with the greatest potential to emerge in this market, as it stands out for its uniqueness, as well as for its quality, prestige and organoleptic characteristics. Sandro Bottega, president of Bottega SpA, declares: «This is an important result for the whole world of the best Prosecco, as it certifies in the field the appreciation of the best-known Italian sparkling wine by consumers from all over the world, who appreciate its great quality and structure not inferior to Champagne. It is also a direct consequence of our company's commitment in terms of sustainability, which is constantly pursued with important investments for the protection of the environment and for the absolute genuineness of the products». And finally he adds: «I am extremely satisfied with this result, not only because it represents an undoubted success for the Bottega company, but also because it fully demonstrates the value of Prosecco. It demonstrates that the premiumisation process of this great sparkling wine is recognized by the market with positive effects that have cascading effects on the production area and related industries. It will therefore be crucial for all producers to pursue a correct pricing policy in order to enhance the value of the product».