M-USE PROJECT OF CANTINA PIZZOLATO AT CHRISTMAS THE RESPONSIBLE AND PLASTIC FREE GIFT ARRIVES IN SUPPORT OF THE ENVIRONMENT

According to a recent report produced by the World Wide Fund for Nature, the amount of plastic produced every year in the world is 396 million tons, of which 100 million end up dispersed in the environment due to incorrect management of the supply chain of this material. In the awareness that the responsibility of containing these alarming data lies with individuals but also and above all with companies, the Cantina Pizzolato di Treviso , considered one of the leading companies in the production and export of organic wine and always committed to supporting the environment , has taken on important commitments in its Social Report against plastic waste and in favor of the reuse and recycling of materials. It is from this spirit that the M-use Project was born, a set of 100% green initiatives and activities implemented by the company, from the grapes to the bottle to its packaging. Among these stands out the "M-USE" gift idea, responsible and sustainable that the Treviso winery has created for Christmas 2020. It is a gift box that contains an organic Rosato Extra Dry sparkling wine in the "M-use" bottle , presented in September 2019 and born as a design object to be reused, a glass cap to be affixed on the bottle to reuse it as the classic bottle for water, to have daily on the tables and a set of 6 glasses obtained by cutting the same "M-use" in the 200 ml format. "M-Use is the set of ideas, thoughts and inspirations born to give our customers something totally new but which could also be a promoter of a communication aimed at raising consumer awareness towards the key concepts of REDUCE, REUSE AND RECYCLE , a perspective that cannot and must no longer be ignored "- says Sabrina Rodelli, export manager of the winery. This new bottle, in fact, which evokes in its name the inspiring muse but also the concept of Multi-Use, was created not to be thrown away, but reused following the principle of "empty to gain" instead of empty to lose. An object usually used as a "wine container" takes on another "dress" and another life. There are many reuses promoted by the company in its social campaigns in order to raise awareness of the very important concept of reuse, today more than ever: from the precious jewelry holder in the room, to the bath salts or spices in the kitchen, from the creation of lamps to the abat -jour where the reflections of light create a romantic atmosphere. A project that of M-Use which includes attention to every element of its production chain: from healthy grapes to organic wine, from the diamond-coated bottle in light glass to its cardboard completely made of recycled paper. With this initiative, Cantina Pizzolato, which since 1985 has made the choice to live in harmony with the environment through a long path dedicated to organic production, certified since 1991, intends to offer its customers a responsible gift capable of combining the beauty of design, the pleasantness of the bubbles with a concrete commitment to the responsible use of resources.