Daily Review – QUIDQUID | Thursday 5 June 2025

The best of current winemaking, from Made in Italy to global challenges

Focus Italy

Investing in agriculture is worthwhile: every euro generates four

During the meeting at the Brixia Forum in Brescia, Coldiretti reiterated the economic impact of agriculture: every euro invested generates 4 in return. Among those present were Coldiretti President Ettore Prandini, Minister Francesco Lollobrigida, Deputy Prime Minister Antonio Tajani and Lombardy President Fontana. There was a strong appeal to avoid trade wars and duties, which, according to the Bank of Italy, could slow down global growth.

Picnic and tastings among the rows of Mercato Saraceno

On Saturday, June 7, Tenuta Casali inaugurates the “Merende in vigna” (Merende in the vineyard). From 3:00 pm, gourmet picnic baskets, local wine and mini tour among the rows. Free: personalized glass and map of the panoramic positions.

Poderi Luigi Einaudi: history, territory and identity

The historic winery founded by Luigi Einaudi in the Langhe today produces 350,000 bottles. Led by Matteo Sardagna, it represents four generations of winemaking excellence and 150 hectares of vineyards between Dogliani, Barolo and Neive.

Puglia: 14 million for young farmers

The 2025 call for proposals for Sub-measure 6.1 of the Puglia PSR is open to support the first settlement of young agricultural entrepreneurs. The fund is financed by Next Generation EU.

Wine and pasta drive Made in Italy in the world

With 67.5 billion euros exported in 2024, agri-food is soaring. Wine (8 billion €) and pasta (7.6 billion €) lead the success, with Lombardy at the top of the regional rankings.

Foss Marai: Valdobbiadene between wine and beauty

In the heart of the UNESCO World Heritage hills, the Foss Marai winery celebrates the art of winemaking as a sensorial and territorial expression, between yeasts, harmony and landscape.

Masi opens Monteleone21: Amarone becomes an experience

New immersive hub in Gargagnago (VR) by Masi: tours, tastings and scenographic architecture to tell the soul of Amarone. Heart of the project: the Agorà by Cecchini-Mar.

Di Giovanna: Sicilian winery is now CO2 free

In Sambuca di Sicilia, the Di Giovanna family has transformed the historic winery into a model of energy sustainability and environmental self-sufficiency, certified organic and biodynamic.

International

USA: RNDC leaves California, shock in the distribution system

Republic National Distributing Company is leaving California in September 2025. A strong signal for a market slowed down by tariffs and the “three-tier” system that penalizes foreign wines.

Italian Wine in Asia: Strategic Opportunities in Osaka

At the Expo in Osaka, the potential of the Asian market was discussed. Interventions by Lollobrigida, Zoppas, Giansanti, Scordamaglia and Frescobaldi. Japan, China and Korea represent over €300 million of Italian exports. There is also room for growth in Vietnam, India, Singapore.

Indirect export: 14% of wine travels for “re-export”

According to the OIV, logistics centers such as Belgium, Singapore and the United Kingdom handle $4.6 billion of wine from other countries. A growing phenomenon that redefines the commercial map.

Trends and Innovation

Cruasé: the six best rosés of Oltrepò Pavese according to Gambero Rosso

The “Classese” denomination (the new name of the DOCG Metodo Classico) was awarded, in particular the Cruasé version, a rosé from Pinot Noir. The area is experiencing a moment of revival and innovation.

Grapur: young, organic and light wine

Mack & Schühle Italia launches Grapur, an organic, vegan and low alcohol (9%) wine. Two labels, white and red, designed for consumers who are more attentive to well-being and sustainability.

A More Inclusive Wine? An Opportunity Not to Be Obstructed

Inclusivity in the world of wine is a trend to be promoted, especially to conquer new targets and generations, such as young adults.

Politics and Institutions

Assoenologi in the Senate: “A sustainable future for Italian wine”

Assoenologi proposes concrete solutions on key issues: climate, regulations, consumption and technology. Objective: an effective structural transition for the entire sector.

Türkiye: Consultation on aromatized wine regulation extended

The public consultation on the Turkish legislation implementing EU Regulation 251/2014 will be open until 16 July. The text will enter into force on 24 October 2025.

Marketing, Social and Distribution

Logistics in the cellar: the key to business success

According to Stesi and Induvation, 90% of a winery's success is determined by logistics management. The WMS (Warehouse Management System) becomes a strategic element for warehouse, orders and multi-channel.

Cellars and social media: Instagram dominates, WhatsApp grows

The “Enodata 2025” study finds: Instagram is the most used channel, Facebook resists, while WhatsApp and Google My Business gain space in customer communication. TikTok still in the exploratory phase.

Events and Awards

Local Wine Competition: Awards Ceremony in San Michele all'Adige

Today, June 5, at 2:00 p.m., the awards ceremony of the 8th Wine Competition. Objective: to enhance native vines and territorial interpretations. Event promoted by Fondazione Mach and Assoenologi Trentino-Alto Adige.

Biodynamics and grazing: meeting in Orsogna

Tomorrow, June 6, an appointment with experts at the Bio Cantina Sociale Orsogna (Chieti) to reflect on biodynamic viticulture, grazing and the sustainable future of production.

Wine Culture

Tastings 2.0: How they are changing

Wineries are revolutionizing the way they welcome visitors. From simple tastings on the premises, we move on to immersive experiences, storytelling and settings tailored for the new generations.

The best wines under 18 euros according to Daniele Cernilli

The guide “Wines for all budgets” offers 300 labels selected for quality and price. Objective: to combine excellence and accessibility, with a maximum spending limit of 18 euros.

Thanks for listening and see you tomorrow with QUIDQUID news! To stay up to date on the world of wine: quality, innovation, export, tradition and territory... all in one sip.