Cilento Tastes: the event that brings together the food and wine excellences of Cilento is born

In Campania, between the Gulf of Salerno and the Gulf of Policastro, up to the border with Lucania, Cilento extends. Uncontaminated land that unfolds between small promontories, beaches, caves dug into the rock, hills dotted with olive trees and the Alburni Mountains, the "southern Dolomites". A still wild land, where the gaze is lost among fishing villages and majestic archaeological remains, such as the Certosa di Padula and the Temples of Paestum. In all this beauty, food is a stronghold of Campania's biodiversity: here, where time seems to dilate to infinity, in contrast with the speed imposed by modern times, Cilento looks to food and wine as a driving force for new and increasingly focused tourist offers on the typicality and on the rediscovery of small, large territories.

From these inspirations Cilento Tastes was born to give voice to the "Cilento brand" with its small artisans of taste. Finally, a single, loud and clear voice: from 22 to 25 April 2023 , the ancient crafts and productions of excellence will be staged in a unique location, it is NEXT "New Exhibition Ex Tabacchificio" today a pole dedicated to exhibition of events in Capaccio Paestum , located in what was once an industrial area and which has drawn new life thanks to the important recovery and enhancement work carried out by the Municipality of Capaccio - Paestum. The event organized together with "Terra Cilenti", a company engaged in the enhancement and promotion of handicraft products, ancient crafts, and more widely in the dissemination of the "healthy lifestyle" that characterizes Cilento, has already opened registrations for favor of companies, restaurants, anyone who contributes to spreading the culture of Cilento gastronomy in the best way. In fact, only 100 will be the craftsmen with the right requirements who will represent the territory during the event and who will be part of the "CilentoPerCento" selection.

The event intends to generate a new tourist flow, it is no coincidence that it will take place during the long-awaited long weekend of April 25th. At the same time, it will offer visibility to small producers, bringing them to the attention of international buyers, journalists, bloggers and opinion leaders. Events and conferences will act as a sounding board for small local economies. Not only during the 4 days of the event, but also and above all afterwards, by exporting the "Cilento brand" outside the region and country, through the permanent e-commerce platform, which will take shape immediately after the event. Even the entrance ticket has been designed as a driving force for purchases: in fact, it will generate an electronic currency that will allow you to quickly taste the best Cilento products. With Cilento Tastes , the artisans of taste will have the opportunity to make themselves known through tasting areas, but also through workshops of Mediterranean culture, cooking shows and spaces reserved for children to learn while playing. The latter will live a unique experience, becoming restaurateurs for a day. At a time when "traditionality" and "healthy lifestyle" are hot topics, focusing the spotlight on Cilento is the most natural choice possible, it is no coincidence that this is where the paradigm of the "Mediterranean Diet" by Ancel Keys, physiologist American, who moved to Pioppi for about forty years to study the beneficial effects of a correct diet. It was precisely in Cilento that he discovered "the recipe for the elixir of life": healthy food, very little saturated fat, regular consumption of vegetables, fruit, cereals, extra virgin olive oil, and good physical activity. In 2010, the diet was recognized by UNESCO as a protected asset and was included in the list of intangible heritages of humanity.