CHEESE PIAVE LA RIPARTENZA IS DOP

Its nutritional characteristics meet the new needs of consumers who reward the made in Italy origin, the quality of the raw materials and the absence of gluten and lactose.

Health, Italian style and quality are the keys to the post Coronavirus Food, and Piave PDO fully satisfies all three conditions. The unexpected and sudden Covid-19 pandemic has instantly redefined the balance and hierarchy of values and preferences, reinforcing some trends or imposing new ones. The data from the Immagino Nielsen GS1 Italy 2020 Observatory, recently presented, confirm the importance of the origin and the Italian spirit, told by various cliams, first of all the DOP mark . PDO-branded products generated 1.2% of the Observatory's food basket sales in 2019 and were among the best performing of the year, with an increase of 7.1%. Piave cheese is a real ambassador of the values of this brand, also thanks to the European project "Nice to eat EU" of which it is the protagonist which is entirely focused on educating the consumer to recognize the products with the protection brand, increasing both the level of awareness in terms of food safety, authenticity and traceability and their consumption. The growth trend of PDO products should not suffer setbacks, on the contrary: the lockdown period has led to an increase in quality consumption and PDO products have benefited from it.

Even gluten-free and lactose-free products are particularly sought after and appreciated by consumers: "gluten-free" products exceed 14% of total food sales, while those declared on the label as lactose-free showed a very positive trend (3.6% compared to to 2.9% in 2018) which led this basket to touch 4.5% of the overall sales of the food sector of the Immagino Observatory. Piave PDO, in addition to being gluten-free, is naturally lactose-free in the aging Mezzano, Vecchio, Vecchio Selezione Oro and Vecchio Riserva , since the lactose is degraded thanks to the traditional production and aging process. " Today the choice of a product is based more and more on the information reported on the label, which enrich the decision-making process of the consumer who wants to know much more about what he buys and consumes - says Chiara Brandalise, Director of the Consortium for the protection of Piave PDO -. In this moment of crisis for the entire world economy, it will be our most authentic characteristics that will mark the way to restart. Now more than ever, PDO products are able to guarantee quality and safety ". The pride of being entirely "made in Italy", the value of tradition and a history settled over the centuries, the promise of an excellent gastronomic experience and its nutritional values, make Piave DOP cheese a particularly suitable food to respond to new consumer demands.

It also responds well to the expectations of health and well-being as the biochemical changes that occur during aging make fats and proteins easily assimilated. It is also a genuine product, consisting only of fresh Belluno milk, lactic ferments, rennet and salt and complete from a nutritional point of view because it contains essential amino acids, calcium and phosphorus. Available in 5 types , depending on the time, the Piave PDO ( www.formaggiopiave.it ), is produced with milk that comes exclusively from the province of Belluno and, for at least 80%, from three cattle breeds typical of the area: the Italian Brown, the Italian Red Pezzata and the Italian Frisona.

Among the main objectives of the Protection Consortium is the promotion of the Piave DOP cheese brand and the dissemination of correct information on the specific features of the product, as well as on and offline communication to promote awareness and expand consumption; it is possible to follow the Consortium and the Nice to Eat EU project on Instagram @nice_to_eateu , Facebook @NiceToEatEU (FB) and YouTube (on the homonymous channel) and with the official hashtag #Nicetoeateu , as well as on the website www.nicetoeat.eu