CANTINA PIZZOLATO CLOSES 2020 WITH THE MORE SIGN AND OPENS TO NEW FOREIGN MARKETS

Important investment in digitalization, modernization of the online showcase, strengthening of social channels and a pinch of informality to shorten distances and give more humanity to relationships: these are the winning ingredients that have led to Cantina Pizzolato, a Venetian winery that produces certified organic wines since 1991, to close this 2020 not only with the plus sign but also with the penetration in 7 new markets. "With the cancellation of trade fairs due to the health emergency - explains Sabrina Rodelli , export manager of the winery - we realized that we would not reach our customers and we have shortened the distances thanks to a latest generation camera, giving life to our digital ProWein and Vinitaly. We have entered their homes many times, we have seen their children running in front of the video, a way of relating that has allowed us to forge deep human relationships with our partners. The investment in our online showcase and an important action on our social channels have done the rest: we close 2020 with the penetration in 7 new markets including Israel, Hungary, Iceland, Australia, South Korea, Romania, Republic of Mauritius. Today our export quota has reached 90 percent, and this helped us face a very special 2020. " It is not only thanks to a winning policy of diversification of export markets , which today counts 33 countries in the world, that the Treviso winery is becoming an ever-growing reality. "The numbers and data we recorded at the end of the year - continues Rodelli - confirm that the strategies and choices adopted in previous years have been far-sighted and in some respects have allowed us to face the emergency with a great spirit of adaptation to the situation. . I refer first of all to the sustainability choices that characterize our entire supply chain: organic proved to be a growing market segment again this year and we strongly believed in it by working hard on the project of resistant Piwi vines but also on a sustainable packaging and the use of clean energy in the cellar. We are also present in the specialized large-scale distribution of organic wines, a sector that falls within the categories of food shops with double-digit growth in consumption, as it confirms that the consumer is increasingly aware of It was strategic to diversify the offer to the consumer: only quality organic wines, certified, for bands of average price to higher ones, with packaging differentiations. The most important increase in sales concerned our bubbles, especially thanks to our M-Use line which, just one year after its introduction on the market, recorded important results. From June we finally returned to welcome our regular customers with the necessary protective devices in our Wine Shop, we have increased sales through our e-commerce which has seen an increase in sales of 120% all on the national territory. "A result that of Cantina Pizzolato which finds its foundations above all in the investment in the human factor: "These important goals - explains Settimo Pizzolato, owner of the company - we owe them undoubtedly to the great team we could count on, made up of employees but also suppliers who in this complex year have been able to trust us, working hard, thus allowing us, on the threshold of 2021, to continue to look far ahead to face the new year with a lot of energy and new projects in the drawer. "