Union promotion and identity common objectives for the PDO Salento wine consortia

"Our consortia and our member companies carefully monitor data and scenarios and trends, aware of the difficulty of formulating syntheses and objectives due to the unpredictability of this phase.

The production of quality Salento wines continues to enjoy the appreciation of international markets and the ability to manage the serious problems caused by the COVID 19 emergency is also linked to the ability of companies to structure and diversify their distribution.

Beyond the undeniable problems encountered in the traditional distribution channel, represented by horeca, it is also necessary to record the positive trends that emerge in other sectors of distribution.

In fact, alongside a traditional sector, the so-called horeca which presents undeniable criticalities both in Italy and in many of the classic national Italian wine markets, there is a modern and reactive horeca that tries to react to the emergency by organizing the delivery phase, or by going directly online.

In addition, the online stores themselves are experiencing a considerable increase in their business and are experiencing a phase of organizational growth. Obviously then, the so-called modern distribution (supermarkets, hypermarkets, etc.) is experiencing an important growth in work and turnover, for all to see.

The three consortium partnerships underline the importance of working around a single project aimed at promoting and spreading the wines of Salento. This is why the institutions are being called on for greater support on this front. It is necessary to share with the regional institutions a planning of the next public investments on the promotion in vines-wine growing and to be able to manage the community resources directly for these purposes.

Viticulture does not stop, and the cycle of the vine dictates the rhythm.

Our companies continue to work in the vineyards and in the cellar with the necessary precautions and with the same unchanging quality. United more than ever, in this period we must support the promotion of their work with renewed energy.

From this crisis we must seize the opportunities by putting in place a unitary strategy of promotion and investment in product enhancement.

Quality, territorial identity, enhancement and unitary management of resources are the keys to the growth of our territory ".

Consortium for the Protection of the Primitivo di Manduria doc and docg

Consortium for the Protection of Wines after Salice Salentino

Consortium for the Protection of Brindisi and Squinzano DOC Wines