ENJOY THE SOUTH TYROL WINE AT HOME

The context imposed it and the well-known reactivity that has always characterized the territory of South Tyrol was not long in coming. A new section has been created on the website of the Alto Adige Wine Consortium from which it is possible to directly access the sites of the member wineries that have online shop or home delivery services. The campaign represents an important initiative, in support of sales which in this particular historical moment is undergoing significant declines and which is putting a strain on many wine-growing businesses in the area. But also a positive message, a proactive response from producers and the Consortium to an emergency, the economic one after the health caused by the Covid19 epidemic, which demonstrates the spirit of initiative and cohesion that has always characterized the Alto Adige Wine Consortium. "The Coronavirus crisis did not detract from the quality of our wines - says Eduard Bernhart, director of the Alto Adige Wines Consortium . " However, buying wine has become much more difficult and, for some, almost impossible. This is the aspect that has changed. The new section of the Consortium's website will now allow users to find in a single portal all member wineries that have an e-commerce platform or home delivery service for wines, so as to facilitate and facilitate the choice and purchase of their references. The producers - continues Director Bernhart - are carrying out an important acceleration in terms of digitization in these difficult weeks and we hope that this initiative will contribute to giving some oxygen to sales by bringing the best of wine quality of our land. " Furthermore, thanks to the rich and complete information on the Consortium's website ( www.vinialtoadige.com/it/viticoltori/10-0.html ), the visitor can at the same time get involved in the story of a truly unique territory for the thousand nuances that it is able to express itself also through the different expressions of its wines.