Berlin Packaging returns to ProWein to innovate the wine sector with a functional offer with a refined design

  • 13/03/2024

Among elegant profiles that revisit tradition, the company reconfirms its 360° expertise in the wine sector by announcing new bottles and the collaboration with its partner ProCork specialized in natural cork stoppers

Berlin Packaging, the largest Hybrid Packaging Supplier® in the world specialized in the supply of glass, plastic and metal packaging and closures, participates in ProWein by showcasing the renewed offer for the wine market which, between elegant and refined profiles, intends to respond to market trends with innovative and functional proposals capable of enhancing the brand image of wine and champagne producing companies.

Created thanks to the expertise of Studio One Eleven, the design and innovation division of Berlin Packaging, the new bottles are a clear expression of the company's constantly evolving approach which can be explored in more detail at ProWein in Hall 5, stand J56.

Among the novelties present at the fair, Postumia (75cl) stands out, an ideal solution for a complex wine that wants to stand out starting from the packaging, through the evolution of the traditional Burgundy bottle with clear lines capable of offering a sophisticated and easily distinguishable profile. With its elongated cylindrical neck, which merges with the squared shoulder, Postumia is an expression of the continuous search for a design in step with the times that leaves nothing to chance.

Innovation driven by sustainability is the driver behind the creation of the new Cassia Evo and Appia Evo bottles, revisited to meet the needs of European markets that focus on lighter weight solutions. Listening to customer requests, Berlin Packaging has therefore created the new Cassia Evo 750, reducing the weight by 150 g compared to the traditional version, but without losing its distinctive features.

The elegant profile with clear and clean lines of this solution focuses entirely on the exaltation of the high shoulder Bordeaux model, now also available in 37.5 and 100cl capacities thanks to an expansion of the range. With its statuesque silhouette, Cassia Evo pairs perfectly with full-bodied and fine red wines.

The slender and modern design of Appia Evo, a conical Bordeaux with the characteristics of a burgundy, also revisited in a new version 100 g lighter than the previous version, presents itself as a sophisticated evolution of the existing lines that does not give up to an elegant allure with references to tradition. Its slender shape, with a contemporary aesthetic, in synergy with the short neck and soft shoulder, enhances the color of the wine, especially in the white glass version, designed to enhance whites and rosés.

Aquitania (75cl) closes the flagship collection exhibited at ProWein : from the inspiration of the classic Champagne bottle comes a solution that reinterprets its proportions and details, enhancing the references to tradition through a solution with the intense color of its dark shades, perfect to ensure secondary fermentation and therefore ideal for accompanying prestigious champagnes, sparkling wines and vintage wines.

Participation in ProWein, from 10 to 12 March, will also see the collaboration between Berlin Packaging and its partner ProCork , specialized in the creation of innovative natural cork stoppers designed to match the different needs of wines. The strong point of these solutions is given by the exclusive membrane designed to allow the correct passage of oxygen molecules, guaranteeing the perfect preservation and maturation of the wine.

Both companies share a focus on sustainability and a commitment to the creation of sustainable solutions capable of responding to any market demand.

In Hall 5 stand J56 it will therefore be possible to delve deeper into Berlin Packaging's innovations and the end-to-end approach to the wine market in the name of market intelligence and design thinking to offer a value proposition tailored to each need and aimed at accompanying the customer in all phases of development: from conception, to prototyping, to industrialization, to logistics, to support on the market for all packaging components, including decorations.

Berlin Packaging

Berlin Packaging is the largest Hybrid Packaging Supplier® in the world specializing in the supply of glass, plastic and metal packaging and closures. The company supplies billions of items to customers in every industry every year, along with packaging design, financing, consulting, warehousing and logistics services. Berlin Packaging brings together the best service providers in production, distribution and increased profitability. Its mission is to grow its customers' economic results through its packaging products and services.

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13/03/2024

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