The Cusumano campaign, “The Real Soul of Sicily,” enters the Lürzer's Archive, an international recognition for high-quality creativity.

A campaign that focuses on the expression of the values of authentic Sicily, one of conviviality, beauty, and uniqueness. This is the inspiration behind "The Real Soul of Sicily," the campaign created by the GB22 agency for Cusumano , one of the most respected wine producers nationally and internationally. It was selected among the most effective of the year by the international magazine Lürzer's Archive , a global benchmark for creativity. Lürzer's Archive recognized Cusumano's ability to go beyond traditional wine communication, revealing the soul of a region through a few black-and-white shots: an aesthetic experience that speaks of a genuine, healthy Sicily, a land of beauty and contrasts. "This recognition honors us and rewards us for a commitment that translates daily into the care of our vineyards, but which exudes love for our land, which, although frequented by visitors and tourists, is yet to be fully revealed. In a soul, a spirit, that of Sicily and the Sicilians, which, believe me, " promises Diego Cusumano , winemaker and owner of the company with his brother Alberto , " once discovered and tasted, will make you fall in love with this land, its people, and its products. " "Cusumano wines ," explains Vicky Gitto of GB22, creative director of the campaign, " have the flavor of the land where they are born. They have the elegance of the mountains and the strength of the Mediterranean. And the Cusumano company has Sicily in its blood and heart, and that 'soul' that we have tried to represent through our work." The campaign focuses on the expression of the values of the most authentic Sicily, one of conviviality, beauty, and uniqueness. Each subject tells a story that can be found anywhere, but which in Sicily takes on a unique form: a landscape, an emotion, a symbol.