MASI: New Wine Bar & Restaurant opens at Verona Airport with LAGARDÈRE Travel Retail Italia

Masi Agricola SpA , a company listed on Euronext Growth Milan and one of the Italian leaders in the production of premium wines, and Lagardère Travel Retail Italia, part of the international group of the same name, a world leader in the travel retail sector, announce the opening of the Masi Wine Bar & Restaurant at Verona Valerio Catullo Airport .

The new Masi single-brand wine bar and restaurant is located in the area that passengers access before boarding, after having completed security checks (so-called “airside” ).

Operational management is handled by Lagardère Travel Retail Italia, which has applied its consolidated expertise in premium airport dining to the Masi Wine Experience style. This initiative strengthens and evolves the long-standing and qualified commercial partnership between the two companies in a variety of airports.

Federico Girotto, CEO of Masi Agricola , said: "We are a key player in the Duty Free and Travel Retail channels worldwide, but we were missing a Masi Wine Bar in a top airport. Now we have one, right here in Verona, thanks to Lagardère, whose expertise and sensitivity make it the ideal partner for this highly synergistic initiative. Passengers leaving here, perhaps after visiting our locations in Valpolicella and on Lake Garda, can now enjoy a final toast with Masi before boarding, also having the option of purchasing a bottle at the Duty Free Shop. It's another way to stay connected."

Alberto Niero, CEO of Lagardère Travel Retail Italia , said: "We are proud to strengthen our partnership with Masi Agricola with the opening of the new Masi Wine Bar & Restaurant at Verona Valerio Catullo Airport. With this project, we aim to offer travelers quality experiences that showcase the local culture and its excellence. Verona is an international gateway, and wine represents one of the most authentic and prestigious symbols of this region. With this format, we combine the pleasure of food and wine with the convenience of travel, transforming waiting time into a moment of discovery and conviviality. This project was developed together with a partner who shares our values ​​of quality and customer care."

An ideal place for a pleasant break before taking your flight, bidding farewell to Verona. In an elegant space with contemporary furnishings and a warm, convivial atmosphere, the new Masi Wine Bar & Restaurant presents a distinctive and versatile concept , combining the elegance of a traditional Italian wine bar and restaurant with a more cosmopolitan, lifestyle format. All this is located within the expanded, updated, and redeveloped Valerio Catullo Airport, which after several years of renovations has been fully reinstated in international best practices, further enhancing its capacity to support tourism in Verona and Lake Garda, a phenomenon that attracts 19 million visitors annually, a fitting reflection of the area's importance as an international business hub.

In keeping with the "wine first" approach, the new Masi Wine Bar & Restaurant also offers a selection of Masi wines paired with an eclectic selection of dishes, ranging from traditional Venetian dishes to more international flavors. Wine is always the underlying theme, often featured in seasonal dishes based on a selection of quality ingredients. For a quick experience, traditional Venetian cicchetti are paired with a creative selection of cocktails and aperitifs made with Masi wines.

A new "pearl" enriches the Masi Wine Experience series, which already includes several formats: evocative estates with their doors open to consumers, such as the Masi Winery and the Possessioni Serego Alighieri in Valpolicella, Masi Tenuta Canova in Lazise del Garda, Canevel Spumanti in Valdobbiadene, Masi Tupungato in Argentina; or locations in leisure and lifestyle contexts such as the Masi Wine Bar on the ski slopes of Cortina and the Masi Wine Bar & Restaurant on Maximilianstraße in Munich. The most recent and innovative opening was that of Monteleone21 in Valpolicella: more than a visitor center , it is a true "Amarone Spaceship."