CLOSURE: OVER 19,000 ATTEND THE MONTH-LONG TURIN WINE SHOW

5,000 people also enlivened the month leading up to the long weekend of the Salone during the OFF events held throughout the city. More than 2,000 people, including accreditations and industry professionals, attended the event.

More than 2,000 participants attended the 50+ sold-out masterclasses over the weekend, discovering more than 300 different labels from Piedmont. Over 500 wineries participated in the weekend exhibition at the OGR Turin and OFF events. Over 19,000 glasses were used, with a significant increase in bottle purchases.

Following the success of the B2B day , reserved for professionals from all over Italy and abroad, the fourth edition of the Salone del Vino Torino concludes today, Monday, March 2. Over 19,000 visitors attended the major month-long event for the first time, and 19,000 glasses were distributed thanks to the work of over 200 volunteers, with a significant increase in bottle purchases over the long weekend. These impressive numbers include 10,000 visitors during the two-day public event, over 2,000 participants in the weekend's masterclasses , and nearly 2,000 attendees, including accreditations and industry professionals, at the event. Added to this are the over 5,000 attendees at the OFF events that brought the entire city to life. A resounding success for Piedmont's largest open winery .

The 2026 Wine Show was organized by KLUG APS with the patronage and support of the Turin Chamber of Commerce, the City of Turin , Unioncamere Piemonte , Turismo Torino e Provincia and with the patronage and support of the Piedmont Region , the Metropolitan City of Turin and the support of the CRT Foundation.

This year, the Salone del Vino involved more than 500 wineries between exhibition weekends and widespread preparatory events, such as dinners, tastings and special events dedicated to taste that offered the public numerous opportunities to be surprised by the extraordinary richness of Piedmont's winemaking heritage , all united by the common thread of this edition: "Tasting is discovering" .

"We couldn't be happier. The Salone del Vino isn't just growing in numbers, but above all as a community: many wineries return every year, choosing to work with us and building new paths together. The initiatives and opportunities for learning are born from the bottom up, thanks to great collective effort," comments Patrizio Anisio, director of the Salone del Vino. – “and it is precisely this shared participation that makes the Salone a living, credible, and constantly evolving project.”

Long queues on Saturday 28 February , right from the first hours of opening, followed by a large turnout throughout Sunday 1 March and for the B2B day on Monday 2 March , which was attended by many local companies, wine shops, restaurateurs and buyers from abroad, thanks to the collaboration with Unioncamere Piemont and.

All seats are sold out for the masterclass and tastings, offering plenty of opportunities to explore and discover over 300 different wines, from Alto Piemonte to the Roero and Monferrato regions, including the Canavese and Turin hills.

Enriching the Salone del Vino's exhibition was a broad program of key talks with producers, experts, and special guests, who offered the public diverse stories and experiences to explore new trends in the world of wine and their connection to gastronomy, cuisine, and music. Thanks to a new collaboration with the DISSAPORE platform, the program was further expanded to include storytellers and digital creators from across Italy, who offered masterclasses and tastings to discover niche wines and many new experiments.

The Turin Wine Fair once again offered a collaborative and participatory narrative spanning regions, appellations, histories, generations, and people , presenting the public with a vibrant, complex, and contemporary image of Piedmontese wine. And alongside wine, there was also a dialogue with food, thanks to the food section created in collaboration with the Masters of Taste of Turin and its Province , a selection curated by the Turin Chamber of Commerce to showcase the region's gastronomic excellence and showcase the intersection of artisanal knowledge, tradition, and modernity.

The fourth edition proved to be a true immersion in the extraordinary wealth of Piedmont's winemaking , from the most renowned territories to lesser-known denominations of great identity. It placed Piedmontese wineries at the center, as well as protection and promotion bodies, regional wine shops, and production associations, representing all wine regions and involving many fellow travelers along the way, including the Go Wine Association and Fisar Torino. Heartfelt thanks also go to the Salone del Vino's technical partners, in particular: Nausicaa Sostenibilità d'Impresa, Rastal, Lauretana, Generali Assicurazioni, Grissinificio Feyles, Pasta Girardi, Biraghi, Accessori da Vino, W etaxi, Amiat Gruppo Iren , GTT, Federalberghi Torino , Ascom , Istituto Alberghiero G. Colombatto, Wineloversitaly, Wine Pills, GiovaniXTorino, and Senior Civico.