A great September for the Turin Vermouth Consortium

We will start with the famous Asti event DOUJA D'OR. All the Vermouths of Turin protected by the Consortium will be present for the entire duration of the event in the Vermouth exhibition which will be organized in collaboration with the Industrial Union of Asti in a dedicated stand in the historic Piazza Roma. In particular, the Vermouth Consortium of Turin , together with the Industrial Union of Asti and the "Associazione Le Terre dei Savoia" is organizing the "OLFATTO" event on 15 September at 8pm in Piazza Roma in Asti, with the aim of preparing the public at the tasting of Vermouth di Torino, with an introduction to sensoriality and olfactory training. There will also be participation in CHEESE, the Slow Food and Municipality of Bra event. In this great event dedicated to cheeses from all over the world, all the Consortium's Vermouth di Torino will be present for tasting in the Great Cheese Hall. On September 15th, at 2 pm, the Turin Vermouth Consortium will give life to a Taste Laboratory, a masterclass which will see very special pairings of Turin Vermouth with intriguing cheeses: Bleu de Queyras , a blue-veined cheese produced with raw milk Tarine and Abondance breed vaccine, coming from the mountain pastures of the Queyras area, in the Hautes Alpes; Toma from Brigasca sheep, a breed widespread in Piedmont, Liguria and Provence; the Persillé de Tigne, extremely rare, which is mainly prepared with whole goat's milk; the Bleu de Termignon, a cow's cheese handcrafted in the heart of the Vanoise natural park. Vermouth di Torino will also be present in careful tasting dinners organized as part of Cheese, at the Garden Restaurant of the Albergo dell'Agenzia in Pollenzo. The intense program will continue in Asti, at Palazzo Mazzetti, where on 16 September at 5pm, he will curate the presentation of the future "Museum of Vermouth, Wine and Officinal Herbs". The museum, which will be built in 2024, is part of the relaunch of the Palazzo Ottolenghi complex by the Municipality of Asti. The Museum project, created by the working group of the Turin Vermouth Consortium, will delve into the path that leads to a multimedia experience on Turin Vermouth, on the herbs and spices that compose it and on the wines of Piedmont. The initiative is free and open to the public, but booking is recommended at: vermouth@vermouthditorino.org Another important event which will see the Turin Vermouth Consortium in the foreground will be the international conference “Vermouth di Torino IGP and Barolo Chinato DOP : past, present and future of flavored wines between designations of origin and collective brands" which will be held on 23 September 2023 from 9am to 6pm, at the Grinzane Castle, at the Cavour Piedmontese regional wine shop. Meanwhile, the promotion and protection activities of Vermouth di Torino on international markets continue.

“It's always time for Vermouth di Torino!”

Vermouth of Turin Vermouth of Turin is the most famous Italian flavored wine, already appreciated at the royal court of Savoy. Its name derives from the German term wermut which defines Artemisia absinthium (wormwood), the main aromatic base in its preparation. From 1400, Turin's liqueur makers began to distinguish themselves for their expertise in the art of distillation until they achieved, already in the eighteenth century, great fame beyond the Italian borders. In the 19th and 20th centuries, Vermouth also became famous abroad in its two white and red variants. The development of Vermouth di Torino as we know it today, a fascinating convivial aperitif, began precisely in the Piedmontese capital. Over the years we have witnessed the evolution of processing techniques: the new ones have joined the older ones and their coexistence continues today to preserve and enhance the traditional production of this product. Vermouth di Turin is classified based on its color (White, Amber, Rosé or Red) and the quantity of sugar used in its preparation. The specification also includes the Vermouth di Torino Superiore type which refers to products with an alcoholic strength of no less than 17% vol., made with at least 50% Piedmontese wines and flavored with herbs - other than absinthe - grown or harvested in Piedmont. Turin Vermouth Consortium The main purpose of the Consortium is the protection, promotion and valorisation of the denomination, protecting information about it for the final consumer and providing technical assistance and professional training to companies and producers. Among the main tasks, also the supervisory activity to guarantee the correct application of the Geographical Indication denomination to the consortium products. Among the objectives there is also collaboration with institutes and schools to promote initiatives related to the valorisation, nutritional education and correct and responsible consumption of vermouth. After over twenty years of work, the Consortium was established in 2019 by will of the producers of Vermouth di Torino who, aware of the need for regulation, together define a production specification approved by the Decree of 22 March 2017 with which the Ministry of Agricultural, Food and Forestry Policies regulated the geographical indication Vermouth di Torino/Vermouth di Torino . Currently the Consortium, chaired by Roberto Bava, includes 35 historic companies that produce and distribute Turin Vermouth all over the world: Antica Cantina di Calosso, Antica Distilleria Quaglia – Bèrto, Antica Torino, Arudi, Bosca, Cav. Pietro Bordiga, Calissano – Gruppo Italiano Vini, Carlo Alberto, Carpano – Fratelli Branca Distillerie, Chazalettes, Cinzano – Davide Campari–Milan, Giulio Cocchi, Coop. Erbe Arotiche Pancalieri, D.co Ulrich, Del Professore, Drapò – Turin Vermouth, Ducato, Franco Cavallero Spirits, Gancia & C., Karminia, Isolabella della Croce, La Canellese, Luigi Vico, Mainardi, Mancino, Martini & Rossi, Antonio Parigi , Peliti's, Distilleria Revel Chion, Scarpa, Sibona, Sperone, Starlino, Tosti1820, Vergnano